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Q&A: INVISION’s Dee Carroll Talks About Eyewear Trends and the Buying Experience

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She spoke with Sheila Haile of Cohen’s Fashion Optical.

INVISION Editor-in-Chief Dee Carroll recently sat down with Sheila Haile, chief marketing officer for Cohen’s Fashion Optical, for a Facebook Live interview on the brand’s page to discuss eyewear trends and how consumers can get the most out of their eyewear buying experience.

Carroll said it’s important for consumers to build a relationship with the right ECP.

“You need to have someone that you trust, that you can have an open dialogue with,” she said. “Someone that can say, ‘I see what you’re going for here. Let me see what I have that looks like that. But also, have you thought about this?'”

Watch the video:

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