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Love, love, love this magazine! Such hands-on, practical information. I can read it and implement on same day! Thank you! Dr. Paula Koch, Cherry Optometry, Chelsea, MI

I love this magazine. It goes in depth in all areas of our work and has great insight to the future of our business. I read every page of the May/June issue and have come away with lots of information and ideas to better serve our patients and prepare our business for things to come. Thank you for providing us with a tool we can really use. Suzanne Murdock, Executive Eye Care, Houston, TX

This is a refreshing change from the other eyecare monthly magazines! Dr. Joseph M. Smay, Family Eye Care, New Kensington, PA

This magazine really does a great job of catering to the different types of employees in the vision world. I have recommended you to all my optical friends and they also love you! Kristen Holt, Clinton Family Eye Care, Clinton, NJ


We’ve really got to know our neighborhood while being here over the past year. We have recently allowed local artists to display their art in one of our picture windows. We are a full-service optical, but more importantly, we are members of this community. Just as we depend on our locals to support us, we have to support them. You don’t see that at a chain. Teri Focht, Eyes All Over, St. Paul, MN


Keep doing what you’re doing like you’re doing it. Oh yes, and I’m still waiting on the feature on optometrists who have diversified. Dr. Robert Smith, Smith Optometry, St. Louis, MO


I love INVISION! By far the best optical magazine I have come across in the past 18 years. I would love to see a section on setting up displays, especially window displays. Tracy Roberts, Family Eye Care & Mavor Optical, Caribou, ME

This is one of the few magazines I look forward to receiving and read it cover to cover. I like the graphics and layout, although the small print is sometimes hard to read with the multifocal contacts. Dr. Michael Davis, Opti-Care, Eldersburg, MD

I would love to see a page or section dedicated to the lighter, more comedic side of the “optical industry.” Working with patients can take a toll on opticians and sometimes you just need a good laugh. Comic strips, funny optical mishaps, tricks of the trade, etc. Rexanne Collier, Texan Eye, Austin, TX

ED: Rexanne, we understand! Check out Eye Spy — our look at the best of social media — on page 14 and Sanity Files on page 70.

I think perhaps a gallery of different optical shops around the US would be a nice way to see different designs, space usage and ideas. Amanda Parizo, Parizo’s Champlain Valley Eyecare, Rutland, VT

ED: Amanda, you should enjoy this month’s lead feature on America’s Finest Optical Retailers, plus more of America’s Finest in every issue.





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