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Ray-Ban Brings Back an Old Style with ‘Retro Confidence’




The look was created in 1987.

Ray-Ban has reintroduced The General, a style that was created in 1987 as a tribute to Lt. Douglas Macarthur.

“Reinvented for the 21st century, The General toughens up the curves of the Aviator for a sharp silhouette that embodies retro confidence,” Ray-Ban said in a press release.

The look has been reinterpreted with a range of colors and gloss finishes.

The General is available as both sunglasses and optical lenses. There’s a choice of four colors for the optical frames and eight lens colors and gradients for the sunglasses.


Colors include cool metallic, classic black, military green and a copper flash gradient.

“With stylish, military-inspired rims and a double bridge, the design looks to the original Aviator, while making a statement all of its own,” Ray-Ban stated.







Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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