Headlines Ray-Ban Brings Back an Old Style with ‘Retro Confidence’ Published 7 years ago on January 5, 2017 By INVISION Staff Share Tweet The look was created in 1987. Ray-Ban has reintroduced The General, a style that was created in 1987 as a tribute to Lt. Douglas Macarthur. “Reinvented for the 21st century, The General toughens up the curves of the Aviator for a sharp silhouette that embodies retro confidence,” Ray-Ban said in a press release. The look has been reinterpreted with a range of colors and gloss finishes. The General is available as both sunglasses and optical lenses. There’s a choice of four colors for the optical frames and eight lens colors and gradients for the sunglasses. Advertisement Colors include cool metallic, classic black, military green and a copper flash gradient. “With stylish, military-inspired rims and a double bridge, the design looks to the original Aviator, while making a statement all of its own,” Ray-Ban stated. Advertisement Related Topics:aviatorsRay-Bansunglasses click to Comment(Comment) Up Next Eyewear Firms Partner with Maker of Tiny Attachable Camera Don't Miss Contact Lens that Fights Digital Eyestrain Could Be ‘Must-Have’ for 2017 SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. You may like Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Photo Gallery4 hours ago Arnette’s Skateboard Street Cred on Full Display During New York Fashion Week Press Releases5 hours ago PPG, Flō-Optics Announce Exclusive Supplier Agreement for First Digitally Applied Optical Coatings Photo Gallery5 hours ago Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More Press Releases19 hours ago Hilco Vision Earns Green Seal Certification for New Sustainable Lens Cleaning Solution Press Releases19 hours ago American Optometric Association Releases Survey to Assess Burden of FTC Contact Lens Rule Photo Gallery5 hours ago Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More Photo Gallery3 days ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 days ago Made in Italy America's Finest4 weeks ago Trading on a Good Name Better Vision4 weeks ago E-Commerce Platforms for ECPs That Are Built for Eyecare and Easy to Use Sponsored Content1 month ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars2 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content2 months ago Now Available: New Varilux® XR series™ Sponsored Webinars3 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Sponsored Content4 months ago The Very First of Its Kind: Introducing Ray-Ban Reverse Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery5 hours ago Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More Photo Gallery3 days ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 days ago Made in Italy True Tales6 days ago The Farting Mom Chronicles: One Optician’s Terrible Tale America's Finest1 week ago At This Alberta Practice, the Eyewear Is Global, the Exams Are Thorough and the Staff Are Valued Sponsored Content1 day ago On the Edger Maximizing Profit With In-House Finishing Cover Stories3 days ago Is Eyecare Ready for the Metaverse? Columns1 week ago You’re In Optometry School… Now What?