Connect with us

Headlines

Ray-Ban Brings Back an Old Style with ‘Retro Confidence’

mm

Published

on

The look was created in 1987.

Ray-Ban has reintroduced The General, a style that was created in 1987 as a tribute to Lt. Douglas Macarthur.

“Reinvented for the 21st century, The General toughens up the curves of the Aviator for a sharp silhouette that embodies retro confidence,” Ray-Ban said in a press release.

The look has been reinterpreted with a range of colors and gloss finishes.

The General is available as both sunglasses and optical lenses. There’s a choice of four colors for the optical frames and eight lens colors and gradients for the sunglasses.

Advertisement

Colors include cool metallic, classic black, military green and a copper flash gradient.

“With stylish, military-inspired rims and a double bridge, the design looks to the original Aviator, while making a statement all of its own,” Ray-Ban stated.

INVISION TheGeneral

 

 

Advertisement

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular