(PRESS RELEASE) According to a new report, Ray-Ban is the most prominent brand within the UK eyewear sector for 2024.
Salience Search Marketing’s annual sector report uncovers the industry’s leaders based on their online prominence and visibility.
The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for eyewear companies, to reveal the industry’s most successful names. The full report is available to view here.
Most Prominent Eyewear Brand
The report identifies the most prominent names in the eyewear industry based on consumer familiarity with the brand through online searches or social media interactions. By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.

Advertisement
With 165,000 monthly brand searches and an owned social score of 34,323, Ray-Ban has been revealed as the most prominent brand in the eyewear sector for 2024. Overall, the brand has over 20 million combined followers across Facebook, Instagram and X (formerly Twitter).
Additionally, with an incredible monthly search volume of 1 million, Specsavers remains one of the top brands in the eyewear industry. However, with an owned social score of 902, more could be done to boost the brand’s social media following.
In third place, Oakley, a popular name for its range of stylish specs, receives an average of 60,500 searches each month and boasts an owned social score of 13,830.
Lulus is another big name in the eyewear sector, recording 90,500 monthly searches and recording an owned social score of nearly 5,000. Overall, the brand has over 3.5 million combined social media followers.
Rounding off the top five is Sunglasses Hut, a popular brand for its various shades, in 2024 the brand recorded an average of 74,000 searches each month and an owned social score of 5,505.
Asda Opticians places sixth with the supermarket brand’s eyewear section recording an average of 49,500 monthly searches. The brand also boasts an owned social score of over 5,000 with over 3 million followers across Facebook, Instagram and X.
Advertisement
Vision Express, a brand offering both glasses and eye tests, experiences a healthy amount of monthly searches, averaging 246,000. However, an owned social score of 133 could be improved.
The same could be said for Glasses Direct, a brand with a healthy search volume (165,000) but a low owned social score (139).
Vision Direct, another prominent name in the industry, experiences 49,500 searches while Ace and Tate record 27,100 searches each month.
Brett Janes, Managing Director at Salience Search Marketing, said:
“With so many amazing eyewear brands operating within the same digital space, remaining prominent is essential for gaining new customers and ensuring old ones return. Brands such as Ray-Ban and Oakley have done this brilliantly, recording high numbers of search volume and maintaining incredible social media profiles.
“While brands like Vision Express do well in terms of searches, more could be done to improve their social media profiles, increasing the likelihood of attracting new customers.”
Advertisement
The full Eyewear Report 2024 is available to read and download here.