Connect with us

Better Vision

Red, Scratchy Eyes Just Aren’t Cute

mm

Published

on

Eye drops, fish oil tablets and punctal plugs: No, these aren’t garage bands you never heard of. They all treat the signs and symptoms of dry eye disease. So much sexier, right? Turns out, there are only two prescription eye drops approved for long-term use: Restasis from Allergan and Xiidra from Shire. Another Rx medication could soon give them a run for their money — Novaliq’s CyclASol, a clear, ophthalmic solution of cyclosporine entering Phase 3 studies. Dry eye disease can be complex, so the good news is there are a wide range of options available depending on the severity. Whatever your preference or your patient’s needs, there is a solution that works.


Oasis Medical

Oasis TEARS Lubricant Eye Drops, Oasis LID & LASH Eyelid & Lash Cleansing Pads, Oasis REST & RELIEF Hot & Cold Eye Mask

(844) 820-8940 oasismedical.com


The Mentholatum Company

Rohto Dry-Aid Dry Eye Relief Lubricant Eye Drops

(877) 636-2677  rohtoeyedrops.com


Allergan

Restasis MultiDose Gel Drops

Advertisement

(844) 469-8327 restasis.com


Beaver-Visitec 

Extend Absorbable Synthetic Implants

(866) 906-8080 beaver-visitec.com


Shire

Xiidra (lifitegrast ophthalmic solution)

(844) 694-4747 xiidra.com


Lacrivera (a division of Stephens Instruments)

VeraPlug FlexFit Punctal Occluder

Advertisement

(855) 857-0518 lacrivera.com


Bausch + Lomb 

Lacrisert prescription lubricant

(800) 828-9030 bausch.com


Smart Ways to Sell Dry Eye Products

Dr. Jeffry Gerson 
GRIN EYE CARE,OLATHE, KS

If a patient comes in with symptoms of dry eye we start with a prescription for eye drops like Restasis or Xiidra they can pick up at a pharmacy. I usually pair the drop with a steroid like Lotemax which can offer immediate relief. I ask the patient to come back in six weeks and generally there’s improvement. Restasis and Xiidra on their own can take several weeks to take effect so using them with a steroid is common practice. Some people don’t want to take medicine or they find Rx drops too expensive, so I jump into supplements. I suggest patients use nutritional products such as a fish oil like Nordic Naturals or a tear drop like EZ Tears. For eyelid-based dry eye, I routinely put in punctal plugs to make tears stay in their eyes longer. Both Restasis and Xiidra offer rebate programs, so patients with insurance need only pay between $30-$40 a month. If they don’t have insurance and have to pay $300 a month, then I suggest Serum Tears. Patients go to a lab to get their blood drawn and centrifuged to separate the blood components. It’s mixed with saline and diluted into a bottle of preserved artificial tears that can be kept in a freezer at home for about $100 a month. I usually find something that will work so finances are not a limiting factor.

 

Dr. Michael Cooper SOLINSKY EYECARE, WEST HARTFORD, CT

For many of my mild to moderate dry eye disease patients, artificial tears alone, or in combination with other therapeutic treatments, are often my first line of therapy to minimize visual fluctuations, dryness, and related discomfort.  However, the effects of some artificial tears can often be short-lived, only providing temporary relief and require repeated instillations. I have been recommending Rohto Dry-aid to many of my dry eye patients because it has been shown to be fast-acting. It can offer consistent and continuous dry eye relief and can protect the ocular surface throughout the day.

Advertisement

 

 


This article originally appeared in the January 2018 edition of INVISION.   

Advertisement

SPONSORED VIDEO

SPONSORED BY ALTERNATIVE AND PLAN B EYEWEAR

New “Auxiliary Skin” Transforms Eyewear into Seamless Sunglasses

Watch this video to see just how easy it is to slay the “frame and clip” dilemma with Alternative and Plan B Eyewear’s new Interface Collection. For more information, contact the company directly: customerservice@alternativeeyes.com or call (888) 399-7742.

Promoted Headlines

Better Vision

Retinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before

The latest models available and smart ways to use the latest technology.

mm

Published

on

TRADITIONALLY, RETINAL CAMERAS were a large expense and pupils needed to be dilated to capture detailed images of the retina. However, in the past five years, high quality, non-mydriatic cameras that do not require dilation have come on the market costing a fraction of the price. There are also hand-held, wireless options and technology continues to improve. For example, D-EYE is building an artificial intelligence platform to help assess if a patient has a specific disease. Its goal is to provide a mass screening platform using their system and access to an approved database, to deliver an “assessment” (not a diagnosis) of the exam results for specific diseases so the patient can progress to the next level of care.

Hill-Rom Welch Allyn

Hill-Rom Welch Allyn RetinaVue 100 Imager

(800) 535-6663, welchallyn.com

Advertisement

Topcon Medical Systems

TRC-NW400 fully automated, non-mydriatic retinal camera

(800) 223-1130, topconmedical.com

Coburn Technologies

SK-650 Retinal Camera

(800) 262-8761, coburntechnologies.com

Marco

Marco’s AFC-330 Automated Fundus Camera, SK-650 Retinal Camera

(800) 874-5274, marco.com

Canon USA

Canon CR-2 PLUS AF Digital Non-Mydriatic Retinal Camera

(800) 652-2666, usa.canon.com

Advertisement

D-EYE

D-EYE Retinal Imaging System

(401) 473-6323, d-eyecare.com

Smart Ways To Use Retinal Cameras

Dr. William Goldstein, Laser Eye Care Center, Shelby Township, MI

I use D-EYE’s fundus camera to document the optic nerve in patients who have glaucoma or suspected glaucoma. I started to use D-EYE three years ago. It’s an attachment for the iPhone that has a lens you pop on when you need it. I used to have a camera mounted to a slit lamp in one exam room. Now I travel from room to room to take pictures and this has improved efficiency. I add the picture to the patient’s record and bill insurance for the office visit in addition to the procedure code for taking the picture. The only disadvantage to the D-EYE system is that its field of view of the retina is small.

Dr. Edward Chaum, Vanderbilt Eye Institute, Nashville, TN

This country needs to make it a scalable paradigm to effectively and efficiently screen patients for evidence of vision threatening eye disease in a primary care setting. There are 30 million diabetics in this country but only about half of them are seen by an eyecare professional. It is estimated that the number of diabetics will grow to 100 million within the next 20 years. Finding people and treating them early is critical. Most get seen by a primary care physician or endocrinologist but many need a second level of care and they’re falling through the cracks. Since the cost of a retinal camera has come down, spending about $5,000 to buy one is not a significant burden. Welch-Allyn’s RetinaVue device helps with eye care compliance among diabetic patients who might not otherwise get a retinal exam with a specialist in a timely manner.

Continue Reading

Better Vision

Lenses Finally Get the Visual Sales Aid They Need

Why tell patients the lenses benefits when several companies now allow you to show them.

mm

Published

on

SALES APPS FOR lenses come in many forms, whether a filter on a popular social media site or a freestanding lens display kit. In January, both Essilor and ZEISS came out with new lens apps. Essilor’s LenSelect helps ECPs demonstrate premium lenses to their patients. ZEISS’ interactive lens demo display comes with an iPad, new app and demo lenses . The app makes recommendations based on the patient’s answers and then texts or emails the practice before an exam. Purple Go is finding some success with its lens pricing app for optical retailers. Jeremy Huff, co-founder and CEO, said: “Opticians close sales twice as fast when using Purple Go’s lens pricing worksheet.” Whatever app your lens manufacturer suggests, they all aim to help you sell more lens options.

Signet Armorlite

Kodak lens ids (intelligent dispensing software)

(800) 759-4630 | signetarmorlite.com

Essilor

LenSelect dispensing app

(214) 496-4000 | essilorusa.com

Advertisement

Zeiss

Interactive lens demo display

(866) 596-5467, www.zeiss.com/lenses

Transitions

Snapchat filter for ECPs that allows patients to virtually try on different frame styles with Transitions Light Intelligent Lenses.

(800) 533-2081 | transitions.com

Advertisement

Purple Go

(415) 712-1325 | purplego.co/optical

BluTech

The Lens Display Kit to compare BluTech Ultra indoor lens and BluTech polarized polycarbonate lens.

(800) 258- 5902 | blutechlenses.com

Smart Ways To Sell Lenses Using Sales Apps

Venus Sosa, Sears Optical, Miami, FL

The Transitions SnapChat filter is a very creative way to appeal to the younger generation. I think for a long time there was this idea that only the older generation used Transitions lenses but I love the way the attitude is changing. The filter is a smart way to market Transitions lenses and attract people from all walks of life. Using technology and a very popular social media app, it has added a hip and interactive spin to the lenses. In addition to showing our patients how to use it, the SnapChat filter is a fun way to also involve my friends and family. I can introduce them to Transitions in a unique way, by including them in the video with me. It’s great that the filter changes sceneries, background music and even the frames and lenses that appear on our faces.

Dr. Amy Tran, Looksie Optometry, San Francisco, CA

We are one of the first beta test sites for Purple Go. I was doing a lot of paperwork and lens options were low. Using the Purple Go app on an iPad over the past 20 months, we can continually offer customized progressives, high index, Trivex and digital lenses all with top-of-the-line AR coatings. We use Purple Go as a tool to review lens options with our patients while taking their insurance and co-pays into consideration. We select their insurance from a drop-down menu to show patients their out-of-pocket expenses. It streamlines the conversation; side by side on the screen they can see how much their co-pay is along with the price for each lens option such as: type, material, treatment, sun protection and photochromic. We then review these costs with them on the screen.

Continue Reading

Better Vision

In-House Finishing ‘Edges’ Out Profit

While reducing turnaround time and errors for happier patients.

mm

Published

on

FINISHING JOBS IN-HOUSE can be a real bonus for many eyecare professionals. Even though there’s an initial upfront cost to buying a machine, savings can be realized soon thereafter. According to The Vision Council, about 53 percent of all ECP locations have some type of finishing equipment on-site with a further 20 percent owning a surfacing system. There are certainly many efficient and reliable machines to choose from since most manufacturers include retail edgers in their line of lens finishing systems.

 

Luneau Technology USA

Briot Perception 2, Briot Attitude, WECO E.3/2

(800) 729-1959, luneautech.com

 

Optek International

E1000-GP Edger, FD-80 Tracer, LS-82 Blocker, DM-1000 Lens Drill, Dia E1000-E920

(727) 522-2301, optekinternational.com

 

MEI System

EzFit No Block

(630) 521 8588 | meisystem.com

Advertisement

 

Essilor Instruments USA

Pro-E 700 edging system, KAPPA, Special Edition edger

(855) 393-4647 | essilorinstrumentsusa.com

 

National Optronics

17Ex Edger, QM-X3

(800) 800-1550 | nationaloptronics.com

 

Santinelli International

Me 1200, Lex 1200, LEXCE, Le 1200, Le 700

(800) 644-3343 | santinelli.com

Advertisement

 

Coburn Technologies

Excelon HPE-410, Exxpert HPE 8000X, HPE-810

(800) 262-8761 | coburntechnologies.com

 

Smart Ways To Sell In-House Edging

Penn Moody, OD, MOODY EYES, INDIANAPOLIS, IN

In 2011, we decided to add an edging lab for better control over expenses and quality. At Vision Expo we chose the DIA from Optek. We’ve been very pleased with this choice. The vertical orientation allows the pressure on the lens to be adjusted during edging. We purchased a second DIA in 2017. We now process over 80 percent of our glasses, which has added substantially to our profitability and patient satisfaction.

Wendy Salle, SALLE OPTICIANS, ATLANTA, GA

We’ve been edging in-house for the past 30 years. I had to put in a second machine this year because of the volume. We’re up to about 25 jobs a day on two Santinelli machines, the Me1200 and the LEXCE. We do a lot of custom rimless work which can take an inordinate amount of time. But, it’s hard to find a lab that does good finish work and it’s a no-brainer for me to do it in-house. I don’t look at cost savings but I do look at being able to have ultimate control over our products.

Ronald Garbatini, ROYAL VISION ASSOCIATES NEW HAVEN, CT

We were spending between $8,000-$10,000 a month in lab bills before we got the Briot Attitude in 2016. Now we’ve cut that in half. Even though it’s an expensive machine, it’s paid for itself already. We edge about 30-50 jobs a day through this machine: everything from poly to plastic, high index, single vision, progressives to flat top bifocals. Patients like that we do jobs in-house, especially if they use private insurance.

 

Continue Reading

Advertisement

Advertisement

Advertisement

Most Popular