Disrupt the Dropout Dilemma
A new, data-rich report from the Contact Lens Institute (CLI) indicates that higher contact lens retention rates are well within the reach of eyecare practices, with corresponding long-term wear and widespread patient satisfaction. Disrupting the Dropout Dilemma: Practical Steps to Keep Patients in Contact Lenses can be downloaded for free and offers standalone infographics, a report highlights synopsis, and video of multiple visionaries discussing several findings and their implications. invisionmag.com/012503
Understanding Consumer Choices
The Vision Council’s new research report, Focused Insights 2024: Consumer Choices, explores the consumer decision-making process related to selecting an eyecare provider and purchasing vision care products and services, as well as examines changes in consumer choices and motivations between 2022 and 2024. This latest report reveals how consumers make decisions related to eye exams, online and in-store purchases, and prescription and non-prescription eyewear. It also highlights how salespeople and eyecare providers influence consumers’ choices. Some key findings include how many adults have had eye exams with remote doctors, an increase in consumers using insurance benefits before expiration, a jump in consumers purchasing their eye products online, and how important salespeople are in influencing eyewear purchases. The full report is available for download at The Vision Council’s Research Download Center and is complimentary for members, with a paid option for non-members. thevisioncouncil.org/research-reports
The Wheel Keeps Turning
The World Council of Optometry (WCO) and Alcon have released new online resources to help ECPs use their Dry Eye Wheel, a practical tool that helps with the diagnosis and treatment of dry eye disease created by world-renowned educators Jennifer Craig, Lyndon Jones, and James Wolffsohn. The resources include explanatory videos by two leaders in the field and Spanish captioning for the website’s educational webinars. The wheel is designed for ECPs to easily reference the three pillars of mitigation, measurement, and management. The companion educational webinars include the three professors discussing the three pillars and best ways to integrate the wheel into daily practice. It’s accessible for free on the WCO site. invisionmag.com/012502
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