Connect with us


Retail Chain Opens In-Store Optical Shops




It now has 20 of the shops.

Four Boston Store locations in the Milwaukee region now have on-site optical shops under the name mEYEwear Optical.

The Bon-Ton Stores Inc. (Nasdaq: BONT), parent of Boston Store, now operates mEYEwear Optical at 20 of its locations, the Milwaukee Business Journal reports.

The eyewear shop, developed with VVOptique LLC, takes up only 150 square feet per store. Stylists and opticians work in the shops, according to the Journal.

The Bon-Ton Stores expects to eventually open mEYEwear Optical shops in 40 more locations.


The Bon-Ton Stores, with corporate headquarters in Milwaukee and York, PA, operates 260 stores, including nine furniture galleries and four clearance centers, in 24 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates.

Read more at the Milwaukee Business Journal


Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular