Brainstorms Reward Dis-Loyalty Incentivize your clients to visit your competitors. Then they’ll realize how great you really are. Published 7 years ago on August 24, 2018 By INVISION Staff Invision November 2018 Issue Share Tweet This idea owes its inspiration to a U.K. coffee retailer who handed out Dis-Loyalty Cards to patrons. The recipients were promised a free cup of coffee if they would travel to 10 of the store’s direct rivals and collect stamps to prove they had bought coffees there. Nuts? Yes and no. This was a coffee store owner who obviously had a lot of confidence in his product and a flair for generating media buzz. Do you have the same confidence in your service? How about offering a discount to any optical customer who gathers three business cards from local rivals and comes back to make his purchase with you? Related Topics:Brainstorm INVISION Staff Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at editor@invisionmag.com. click to Comment(Comment) Up Next Limit Supply to Increase Demand Don't Miss The Importance of ‘Sign Language’ SPONSORED VIDEO TECH DAYS 2025 – Where Vision Meets Innovation Read more here. You may like Covering All the Bases in Our Business Boosters for April From Comedy to CEO: An Interview with Scott Shapiro It’s Not Just About What You Do, but How You Do It Promoted Headlines On Trend and On Budget: That’s Affordable Luxury Modern Optical International Spark of Genius Shamir Value Driven Eyewear Modern Optical International Advertisement Latest Trending Videos Products20 hours ago Covering All the Bases in Our Business Boosters for April Podcasts20 hours ago From Comedy to CEO: An Interview with Scott Shapiro People21 hours ago It’s Not Just About What You Do, but How You Do It Press Releases1 day ago Safilo Group S.P.A. Approves Financial Statements in Shareholders’ Meeting Business & Practice Management2 days ago Patients at This Practice Just Seem to Get Weirder and Weirder Podcasts1 week ago LEADERSHIP: Your Success Depends on It Products1 week ago Nature Breathes Life Into These 9 Eyeglass and Sunglasses Styles Press Releases4 weeks ago Marcolin: Margins Continue to Grow in 2024, Revenues Stable Products3 weeks ago ECPs Share their Best-Selling Collections for February Press Releases4 weeks ago Haag-Streit “Slit Lamp Imaging Competition 2025” Opens for Its Seventh Year Podcasts20 hours ago From Comedy to CEO: An Interview with Scott Shapiro Podcasts1 week ago LEADERSHIP: Your Success Depends on It Podcasts2 months ago Sandbox Stories by Dr. Scott Jens Podcasts3 months ago Revenue Rx: Optical Retail Wins Sponsored Content6 months ago Shamir Driver Intelligence™ Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Podcasts1 week ago LEADERSHIP: Your Success Depends on It Products1 week ago Nature Breathes Life Into These 9 Eyeglass and Sunglasses Styles Business & Practice Management1 week ago Get Some Reps in for Sun Sales Training and More Manager’s To-Do Tasks for May People7 days ago Your Management Style is Hurting Your Sales People21 hours ago It’s Not Just About What You Do, but How You Do It Business & Practice Management1 week ago These Dry Eye Treatments Feature Groundbreaking Technology and Impressive Results Business & Practice Management6 days ago The Majority of You Don’t Use Virtual Assistants Services Business & Practice Management2 days ago Mission Statement Masterclass: 7 Optical Businesses That Got It Right