Connect with us

Headlines

Richard Branson Backs Sunglass Startup With “Significant Investment”

mm

Published

on

 

Sunglasses use custom lens tint to make the wearer’s world look a bit brighter.

Entrepreneur Richard Branson of the Virgin Group has reached into his deep pockets to back the Tens sunglass startup with a “significant investment,” Crowdfund Insider writes. The article says that Tens sunglasses use a custom lens tint to “lend an uplifting tint to the world beyond the lens” and feature UV400 protection.

Branson told the news outlet: “Kris [Reid], Marty [Bell] and Tom [Welsh] have shown tremendous entrepreneurial spirit to get where they are today; they’ve done an amazing job bringing their ambition to life. Tens have come in and disrupted the sunglasses market, a tactic I’m all too familiar with.”

Read more at Crowdfund Insider

SPONSORED VIDEO

Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter.

It’s time for a new compromise-free lens technology that completely changes our concept of what's possible. Glacier Plus™ Metaform enables customers to enjoy strength and safety alongside the aesthetics of thin and light lenses. Now Available: The next technical revolution in the world of optics.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular