Connect with us

Press Releases

Rudy Project Releases New Frame for Rx Lineup





Rudy Project Releases New Frame for Rx Lineup

(Press Release)
DENVER, CO – Rudy Project, the Italian prescription sports eyewear maker, has revealed the newest frame in its Technically Cool Rx lineup: the Intuition. The new Rx frame utilizes a lightweight Grilamid chassis for high-impact resistance, while streamlined temple arms feature racing accents and are easily adjusted.

“The Intuition takes our Rx game to a whole new level,” says Paul Craig, president and co-founder of Rudy Project North America. “Rudy Project has received numerous accolades and recognition for our groundbreaking prescription technology, and this new model simply solidifies our place as an innovator in style and performance prescription solutions. Sporty and practical elements have come to together here to make something that is just flat out cool and functional.”

Intuition can be crafted with either in-house Rx lenses made by an optician, or with Rudy Project’s ImpactRX-2 lenses, which incorporate a casted substrate originally developed for Apache helicopter windshields with photochromic particles.

Similar to most Rudy Project performance eyewear frames, the Intuition comes standard with fully adjustable temple tips, allowing for a customizable fit. It will launch in three colors and two frame sizes.

For more information, visit or any authorized optician.




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular