Press Releases Safilo and Carolina Herrera Sign Global Eyewear Licensing Agreement The license agreement will be effective as of Jan. 1, 2022. Published 2 weeks ago on July 18, 2021 By Press Releases Share Tweet (PRESS RELEASE) Safilo, a worldwide leader in the design, manufacturing and distribution of eyewear, and Carolina Herrera, the globally recognized fashion brand, announce their 5-year global licensing agreement for the design, manufacture and distribution of Carolina Herrera branded eyewear. The licence agreement will be effective as of Jan. 1, 2022. “Carolina Herrera is an iconic luxury fashion brand, both popular and valued throughout the world for its feminine approach and extreme elegance,” declared Angelo Trocchia, CEO of Safilo Group. “We are very pleased to start this new partnership, which represents a great brand addition to our portfolio and a significant opportunity to further advance and strengthen the brand’s image and geographical reach thanks to our unique product design and distribution capabilities. As we are working to reshape our brand portfolio, Carolina Herrera will reinforce our women’s proposition and represents a crucial step in effectively counterbalancing the recent brand exits. This new brand entry is consistent with our business strategy and the key initiatives executed over recent years to consolidate and further develop our position as a leading player in the eyewear market.” “We are thrilled to embark on our partnership with Safilo, a globally recognized leader in the eyewear category. Safilo shares our passion for creativity, innovation and quality. Together, we are committed to establishing an eyewear collection as an extension of the fashion language defined by our Creative Director, Wes Gordon, while reinforcing the distinctive codes of the House. With Safilo’s expertise and broad omni distribution reach, we are confident that our collaboration will engage and excite the global consumer with exceptional products,” declared Emilie Rubinfeld, Carolina Herrera Ltd. President. Related Topics:Carolina HerreraLatest News TopSafilo click to Comment(Comment) Up Next Prevent Blindness Holds ‘Focus on Eye Health’ National Summit Don't Miss Unions Allege Severe Violations of Workers’ Rights at Eyewear Giant Luxottica SPONSORED VIDEO Sponsored by Shamir Customer Focused, Service Oriented, Forward Thinking for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch. You may like All the Cool Eye Decor You Need and More Business Boosters for August and September Kings Guard Gaming and VSP Global Innovation Center Establish Partnership 2021 Dr. Marvin R. Poston Leadership Award Recipients Promoted Headlines Transform Your Multi-Office Phone System Into a Revenue-Generation Tool WEAVE Remastering an Icon Safilo Safilo Introduces Under Armour’s First-ever Optical Collection Safilo Advertisement Latest Trending Videos Tools and Equipment10 hours ago All the Cool Eye Decor You Need and More Business Boosters for August and September Press Releases10 hours ago Kings Guard Gaming and VSP Global Innovation Center Establish Partnership Press Releases1 day ago 2021 Dr. Marvin R. Poston Leadership Award Recipients Press Releases1 day ago EyeCare4Kids Reaches Historic Milestone; 400,000 Kids Helped Press Releases1 day ago OneSight Serves 267 Patients in the Bronx Headlines2 weeks ago US House Bill Would Expand Medicare to Include Vision Care Photo Gallery1 week ago ECPs Glam It Up in Their Top Eyewear Picks America's Finest3 weeks ago This Clever Business Model Means Total Control for One Minnesota Optical Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases1 week ago Sun Pharma Launches Third Dry Eye Gets Personal Video Campaign Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases2 weeks ago Sun Pharma Releases Second Dry Eye Gets Personal Video Campaign Press Releases3 weeks ago Sun Pharma Launches Unbranded ‘Dry Eye Gets Personal’ Video Campaign Sponsored Content1 month ago Transform Your Multi-Office Phone System Into a Revenue-Generation Tool Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines4 days ago Nova Southeastern Names Optometry Dean Mark Hinton1 week ago ECP Excellence is Within Your Grasp If You Keep these 19 Things in Mind Products3 days ago The Internet’s Influence on Eyewear Consumers Has Doubled and More of What You Need to Know for August 4ECPs1 week ago 7 Reasons to Use LinkedIn for Your Independent Eyecare Business Best of the Best1 week ago This OD and Marketing Expert Is Blazing A Trail in ‘Social Audio’ Manager's To-Do1 week ago Back to School and Vision Expo West Planning Collide and More Manager’s To Dos for August and September Columns5 days ago Does Private Practice Development Consulting Make a Difference?