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Safilo and David Beckham Announce 10-Year Eyewear License Agreement

The first David Beckham eyewear collection will launch in January 2020.

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Safilo and David Beckham Announce 10-Year Eyewear License Agreement

(PRESS RELEASE) PADUA/LONDON – Safilo Group and global icon David Beckham announced a global 10-year agreement for the eponymous license for sunglasses and prescription glasses. The first David Beckham eyewear collection will launch in January 2020.

“Safilo has a long history of creating high quality eyewear brands. I wear sunglasses all the time and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do,” said Beckham. “I’m really enjoying the process of creating a collection with the Safilo team – and I can’t wait to launch it next year.”

“It is a great honor for me to welcome to our portfolio this brand that carries the name of one of the most famous and successful players in the world,” said Angelo Trocchia, CEO of Safilo Group.

“With this ten-year license, Safilo is set to create a top global male brand in the premium segment, complementary to the other prestigious men’s brands already present in our portfolio, working in synergy with the extraordinary power of David’s global audiences to further strengthen the presence of Safilo in the digital universe.”

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Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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