Press Releases Safilo and David Beckham Announce 10-Year Eyewear License Agreement The first David Beckham eyewear collection will launch in January 2020. Published 4 years ago on May 16, 2019 By INVISION Staff Share Tweet (PRESS RELEASE) PADUA/LONDON – Safilo Group and global icon David Beckham announced a global 10-year agreement for the eponymous license for sunglasses and prescription glasses. The first David Beckham eyewear collection will launch in January 2020. “Safilo has a long history of creating high quality eyewear brands. I wear sunglasses all the time and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do,” said Beckham. “I’m really enjoying the process of creating a collection with the Safilo team – and I can’t wait to launch it next year.” “It is a great honor for me to welcome to our portfolio this brand that carries the name of one of the most famous and successful players in the world,” said Angelo Trocchia, CEO of Safilo Group. “With this ten-year license, Safilo is set to create a top global male brand in the premium segment, complementary to the other prestigious men’s brands already present in our portfolio, working in synergy with the extraordinary power of David’s global audiences to further strengthen the presence of Safilo in the digital universe.” Related Topics:Latest News TopSafilo click to Comment(Comment) Up Next ABB Optical and Paragon Vision Sciences Announce Optometry Student Challenge Don't Miss Booth Space Available at Academy 2019 Orlando and World Congress of Optometry SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. You may like Record Halloween Spending Expected: NRF 23 Painfully Relatable Memes About Working Holiday Retail Is Eyecare Ready for the Metaverse? Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Headlines16 hours ago Record Halloween Spending Expected: NRF Photo Gallery19 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Cover Stories19 hours ago Is Eyecare Ready for the Metaverse? Press Releases3 days ago Modern Optical Canada Announces New Collaboration with ZEISS Vision Care Canada Press Releases3 days ago IbisVision Launches Breakthrough Refraction Technology for Over-the-Internet Eye Prescriptions at Las Vegas Expo Photo Gallery4 weeks ago Celebrity Eyewear Pics Featuring SJP, Russell Crowe, ‘Half’ of Oasis, and Shakira (Of Course!) Photo Gallery19 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers America's Finest4 weeks ago Trading on a Good Name Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars2 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content2 months ago Now Available: New Varilux® XR series™ Sponsored Webinars3 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Sponsored Content4 months ago The Very First of Its Kind: Introducing Ray-Ban Reverse Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery19 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy True Tales4 days ago The Farting Mom Chronicles: One Optician’s Terrible Tale Best of the Best1 week ago The One Tool a NY Practice Says Is ‘Essential’ in Targeting Ads to Website Visitors America's Finest6 days ago At This Alberta Practice, the Eyewear Is Global, the Exams Are Thorough and the Staff Are Valued Sponsored Content5 days ago On the Edger Maximizing Profit With In-House Finishing Headlines1 week ago National Pharmacy Chains Targeted for Unapproved Eyecare Products Columns7 days ago You’re In Optometry School… Now What?