(PRESS RELEASE) PADUA / DUBLIN — Safilo Group – one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets – and Dsquared2 – the international fashion brand founded in 1995 by Dean and Dan Caten renowned for its uniqueness and creativity – announce the early renewal of their global licensing agreement for the design, manufacturing and distribution of Dsquared2 branded eyewear collections until the end of December 2031.
“We are delighted about the early renewal of our partnership with Dsquared2, a brand that stands out for its unique positioning and for its ability to anticipate and interpret fashion trends. Since the beginning of our collaboration in 2021, Dsquared2 has quickly established itself as one of the most dynamic brands in our portfolio, able to perfectly blend style and innovation. Together, we will continue to work in synergy to enhance the brand’s presence in Europe and around the world, bringing its distinctive vision to more and more people, consolidating its success at a global level” – declared Angelo Trocchia, CEO of Safilo Group.
“Renewing the partnership with Safilo on Dsquared2 eyewear is a commitment to continuing a vision”, said Dean and Dan Caten, founders and creative directors of the brand. – “The styles have always reflected a balance between creativity and craftmanship ensuring they resonate with the brand’s identity. Being aligned on design has been pivotal, not just for aesthetic consistency, but for creating products that truly represent Dsquared2 essence. Every frame is a testament to the synergy between the brand and Safilo.”
