Connect with us

Press Releases

Safilo and Hugo Boss Renew Eyewear License Agreement

The agreement runs through Dec. 31, 2025.

mm

Published

on

(PRESS RELEASE) PADUA/METZINGEN – Safilo Group, a worldwide leader in the design, manufacturing and distribution of eyewear, and HUGO BOSS, one of the leading fashion houses in the upper premium segment of the global apparel market, announce the renewal of the license agreement for BOSS and HUGO optical and sunglass collections until Dec. 31, 2025.

Angelo Trocchia, CEO of Safilo Group, said: “This renewal builds on the strength of a trustful and long-lasting business partnership. The BOSS and HUGO collections further reinforce our premium fashion proposition, giving us the opportunity to accelerate this segment’s expansion by offering to our customers two powerful brands with extremely clear and relevant positionings aimed at differing consumer targets and geographies, with products that translate the quality and style of the BOSS and HUGO brands.”

“We are delighted to continue our partnership in the eyewear category with Safilo. Over the years, Safilo has demonstrated that they understand our brand DNA perfectly, translating our values into a product which truly represents us,” said CBO Ingo Wilts. “Safilo has the scale and the capabilities to implement our strategic vision to continually add value to our brands also through product categories such as eyewear, both optical and sun, which continue to gain importance as a fashion accessory especially in the digital world where we can count on our very engaged, digital-savvy global community.”

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular