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Safilo and Tommy Hilfiger Renew Licensing Deal

It runs through 2025.




Safilo and Tommy Hilfiger, wholly owned by PVH Corp., announced the renewal of their global licensing agreement for the exclusive design, manufacturing and worldwide distribution of ophthalmic and sunglass collections under the Tommy Hilfiger brand.

The agreement will run though Dec. 31, 2025.

“The early renewal of the agreement is a tribute to the success of a partnership that dates back to 2010 and
which is currently experiencing an impressive performance, especially in key European markets, as well as
in the U.S. and Brazil,” said Angelo Trocchia, CEO of Safilo Group. “The TOMMY HILFIGER
eyewear collections continue to be received exceptionally well, leveraging the brand’s reach all over the

Daniel Grieder, CEO of Tommy Hilfiger global and PVH Europe, said, “The renewal of the licensing agreement between the TOMMY HILFIGER brand and Safilo celebrates our shared commitment to keep quality and innovation at the heart of our businesses. Safilo will continue to build on the momentum that our brand is experiencing, bringing the eyewear collections to new consumers globally through Safilo’s longstanding global excellence in this industry.”


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