(PRESS RELEASE) SECAUCUS, N.J. — Safilo announces the establishment of the Elasta & Emozioni Design Advisory Council for two of its flagship ophthalmic brands, Elasta and Emozioni, and is partnering with the Opticians Association of America (OAA) on an exclusive search to find experienced opticians to be part of this exciting inaugural initiative.
A total of four U.S.-based opticians will be selected to take part in the Advisory Council. Safilo will fly these individuals to the NYC area on Monday, May 1st to spend a full day in its North American headquarters. There, the opticianry collective, will experience a full brand immersion, meeting with the Elasta and Emozioni collection’s head designer and brand management team. They will also review each brand’s current collection offerings, prototypes and drawings of the next season’s designs as well as share their expertise, input and feedback which will be taken into account for the design of future Elasta and Emozioni collections.
The Elasta & Emozioni Design Advisory Council was officially announced on Wednesday, February 15th in Asheville, NC at the OAA Leadership Conference and is being promoted to its members through the organization’s social channels.
Opticians who are passionate about product and members of the OAA are encouraged to visit the OAA’s Linkedin or Facebook pages for more information and scan the QR code to submit a brief application along with a three-to-five-minute video answering the four questions posed. Alternatively, interested applicants can send their name, city, state, email address, Safilo account number and video submissions directly to alexis.snell@safilo.com.
All submissions for the Elasta & Emozioni Design Advisory Council are due by 11:59pm on Wednesday, March 15th and the selected applicants will be announced by Friday, March 31st.
“We thank the OAA for partnering with us to launch our Elasta & Emozioni Design Advisory Council and we can’t wait to collaborate with this amazing group of passionate opticians on these two very special collections that have been favored by opticians in the U.S. for overs 40 years and represent the epitome of craftsmanship, quality and timeless versatility,” said Roberto Genovese, vice president, North America Licensed Brands, Safilo Group.
