Connect with us

Press Releases

Safilo Announces the Establishment of the Elasta & Emozioni Design Advisory Council

Partners with OAA on exclusive search for experienced opticians.

mm

Published

on

Safilo Announces the Establishment of the Elasta & Emozioni Design Advisory Council

(PRESS RELEASE) SECAUCUS, N.J. — Safilo announces the establishment of the Elasta & Emozioni Design Advisory Council for two of its flagship ophthalmic brands, Elasta and Emozioni, and is partnering with the Opticians Association of America (OAA) on an exclusive search to find experienced opticians to be part of this exciting inaugural initiative.

A total of four U.S.-based opticians will be selected to take part in the Advisory Council. Safilo will fly these individuals to the NYC area on Monday, May 1st to spend a full day in its North American headquarters. There, the opticianry collective, will experience a full brand immersion, meeting with the Elasta and Emozioni collection’s head designer and brand management team. They will also review each brand’s current collection offerings, prototypes and drawings of the next season’s designs as well as share their expertise, input and feedback which will be taken into account for the design of future Elasta and Emozioni collections.
 
The Elasta & Emozioni Design Advisory Council was officially announced on Wednesday, February 15th in Asheville, NC at the OAA Leadership Conference and is being promoted to its members through the organization’s social channels.

Opticians who are passionate about product and members of the OAA are encouraged to visit the OAA’s Linkedin or Facebook pages for more information and scan the QR code to submit a brief application along with a three-to-five-minute video answering the four questions posed. Alternatively, interested applicants can send their name, city, state, email address, Safilo account number and video submissions directly to alexis.snell@safilo.com.

All submissions for the Elasta & Emozioni Design Advisory Council are due by 11:59pm on Wednesday, March 15th and the selected applicants will be announced by Friday, March 31st.

“We thank the OAA for partnering with us to launch our Elasta & Emozioni Design Advisory Council and we can’t wait to collaborate with this amazing group of passionate opticians on these two very special collections that have been favored by opticians in the U.S. for overs 40 years and represent the epitome of craftsmanship, quality and timeless versatility,” said Roberto Genovese, vice president, North America Licensed Brands, Safilo Group.

Advertisement

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Instagram

Most Popular