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Safilo Appoints Commercial Head for Latin America

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He joined the company in 2012.

(Press Release) PADUA – Italian eyewear maker Safilo has appointed Andrea Busato to the role of commercial head of Latin America.

Busato joined Safilo in 2012 as chief financial officer for EMEA. Busato brought 15 years of experience in the fashion industry, namely at Diesel and Salvatore Ferragamo, and in consulting with Deloitte.

He was appointed global sales operations director in 2014, and then promoted in 2016 to Safilo’s global
leadership team as head of global sales operations, reporting to the CEO.

In this capacity, Busato has been leading a team of more than 400 people across the world, with responsibility for customer service, sales force automation, the SMILE program, trade terms and the order-to-cash stream in the worldwide SAP implementation, as well as sample management and special stock depletion sales.

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“Andrea’s appointment represents a further step in the development of our Latin America business. Specifically, we wish to invest in leading edge capability to deepen our relationships with our local retail customers. Andrea’s mission is to further accelerate the business growth as we continue to expand our footprint in the region,” says Luisa Delgado, CEO of Safilo Group. “With our Own Core Brands Carrera and Polaroid leading the growth in the region, the strength to date and important further potential forward for the rest of our portfolio brands, we are on the right path for success in Latin America. The region is becoming a key contributor to the growth acceleration of the Emerging Markets, as envisioned by our 2020 Strategic Plan.”

Busato will be based in Safilo’s Miami office, the Latin America headquarters, as of Feb. 1.

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