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Safilo Expands Into Taiwan




(PRESS RELEASE) PADUA, ITALY and TAIPEI, TAIWAN – Italian eyewear company Safilo announces a distribution partnership for Taiwan with Luxasia.

Luxasia is the largest cosmetics and fragrance distributor in Asia, with 30 years of business history. Its categories include accessories, jewelry and fashion apparel, and its retail distribution includes over 100 stores and direct-to-consumer channels in 11 markets.

As part of the consistent development of its certified Global Distribution Network over the past four years, now covering 44 partner markets, Safilo will now be represented also in Taiwan with its portfolio of over 30 leading eyewear brands spanning five consumer segments: Polaroid and Havaianas in the fast growing Mass/Cool segment; Lifestyle and Upper Contemporary with Carrera, Tommy Hilfiger, Kate Spade New York, Marc Jacobs; BOSS and Max Mara in Premium; Fashion Luxury with Jimmy Choo, Fendi, Moschino and Givenchy; and Atelier with ultra-luxury couture Elie Saab, conceptual design Oxydo and specialist SAFILO vista.

“We are proud to welcome LUXASIA to our Global Partner Network. Taiwan has good potential in both Lifestyle and Luxury, also with a keen eye on our leading brands Polaroid and Carrera,” said Luisa Delgado, CEO of Safilo Group. “Their expertise in quality distribution and in store execution, and proven brand building capabilities in the luxury industry will open the way for innovative consumer engagement in Eyewear. This new partnership thus sets the foundation for SAFILO’s vision to reinvent Eyewear consumer engagement, learning in Asia.”

Wolfgang Baier, group CEO of Luxasia, said: “LUXASIA Group is excited to embark on this strategic partnership with SAFILO, which has an established and illustrious history in premium eyewear. The distribution and development of SAFILO’s portfolio of leading brands in Taiwan is in tandem with LUXASIA’s expansion into the luxury lifestyle sector of the region. Thanks to its omni-channel distribution and deep local knowledge, LUXASIA will advance SAFILO’s presence in this market and enable customers to access its internationally-recognized and trendsetting designs. The dynamic distribution of its premium offerings will catalyse SAFILO’s presence in the region.”



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