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Safilo Expands Distribution Network in Thailand and Cambodia




(PRESS RELEASE) PADUA, ITALY and BANGKOK, THAILAND – Italian eyewear company Safilo, soon to celebrate the 140th anniversary of its eyewear craftsmanship heritage, announces an exclusive distribution partnership for the Thailand and Cambodian markets with Supreme Eyewear.

Supreme Eyewear is one of the strongest local eyewear distributors, with a significant experience in the optical industry, more than 40 years of business history, solid foundations both in retail and wholesale markets, strong customer service and multiple marketing channel knowledge and capabilities.

As part of a consistent development of its Global Distribution Partner Network over the past four years, leading today to 42 partner markets, Safilo is now represented also in Thailand and Cambodia with its portfolio of over 30 leading eyewear brands across five consumer segments: Polaroid and Havaianas in the Mass/Cool; Carrera, Tommy Hilfiger, Kate Spade, Marc Jacobs in the Lifestyle and Upper Contemporary; Boss and Max Mara in the Premium; Dior, Jimmy Choo, Fendi, Givenchy and soon Moschino in the Fashion Luxury; and ultra-Luxury Elie Saab, conceptual Oxydo and specialist new SAFILO Vista in the Atelier.

The addition of this single distribution partner in Thailand and Cambodia marks a further step in the development of the APAC Region. It supports the growth acceleration of Safilo’s Emerging Markets unit, as per Safilo’s 2020 Strategy.

“With Supreme Eyewear as our partner we position ourselves to gain market share in Thailand. The market has good potential across both the Diffusion and Luxury segments, including Atelier,” says Luisa Delgado, CEO of Safilo Group. “We believe that Supreme has the unique local capability to activate our brands and drive market trends, thanks to their proven marketing capability, their rigorous distribution standards, and their ability to target doors in a differentiated way which is reflective of our brands’ diverse propositions. We share a common vision for the market, and a long term commitment to develop together a business of sustained growth.”

“With Safilo we accomplish our mission of being one of the largest eyewear distribution companies in Thailand in the Diffusion and Luxury Segments, and we trust that with the Group’s powerful diversified portfolio we will be able to grow with a strong offer, made of superior product quality, best in class design and craftsmanship, qualified distribution that will consistently contribute to our further development pursuing our mutual success in the country” says Butrpoth Pholpipattanapong, managing director of Supreme Eyewear. 



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