Rapper Wiz Khalifa in rag & bone’s 2016 campaign, “The Men’s Project.”
Safilo Signs License With rag & bone Eyewear
Safilo Group has signed a license agreement to design, manufacture and distribute rag & bone sunglass and optical collections. The agreement will run for five years starting January 2018. Collections include men’s and women’s lines and will be distributed in rag & bone’s stores and e-commerce site, plus boutiques, department stores and optical stores worldwide. info: safilo.com
Allergan’s Herberts Donate $5 Million for Retinal Research
Allergan founder Gavin Herbert and his wife, Ninetta, have pledged $5 million to advance retinal research at UC Irvine Health’s Gavin Herbert Eye Institute. The Institute’s mission is to eradicate preventable blindness through investigations that address diverse aspects of eye health. The Herberts’ gift is dedicated to research into the retina and its associated conditions. INFO: eye.uci.edu
Screen Usage Factor in Rising Dry Eye
The latest National Eye C.A.R.E. (Current Attitudes Related to Eye Health) Survey found that 89 percent of ECPs believe everyday use of digital screens is responsible for a rise in dry eye disease. While women 50 and over are still most likely to be affected, ECPs report that use of modern technology is increasing the rate of dry eye disease in younger adults. The study also found that many adults with key symptoms typically wait two years from onset to seek medical advice. The survey, conducted by Harris Poll in July 2015 for Shire, included more than 1,000 ECPs, and over 1,200 U.S. adults who had used artificial tears within the past month. info: myeyelove-ecp.com
New Vision Council CEO Ashley Mills.
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Vision Council Names Ashley Mills CEO
The Vision Council has named Ashley Mills as its new CEO following the retirement of Mike Daley on Dec 1. Mills began her role as CEO on Nov. 1 and brings over 20 years of trade association management, marketing and leadership experience to the position. She joined The Vision Council as vice president of Tradeshows & Meetings in January 2016 and previously served as the director of communications for the National Restaurant Association Educational Foundation. info: thevisioncouncil.org
Transitions Releases Video Library for ECPs
Transitions Optical has released a new series of educational videos for ECPs. It includes 12 short episodes, each focusing on a different topic, including How Photochromics Work, Blue Light, Top Photochromic Questions, Myths & Misperceptions, and Millennial Mindset. Each video features an activity guide and insight on how ECPs can apply what they learn. info: transitionspro.com
This article originally appeared in the January 2017 edition of INVISION.
