(PRESS RELEASE) SECAUCUS, NJ — Safilo North America announces its next Safilo Live virtual event for frame buyers entitled Safilo Live Summer Sunglasses “Celebrity Edition”. ECPs are asked to join Safilo for an unforgettable half-hour virtual product showcase and selling event devoted exclusively to sunglasses with featured special celebrity guests and self-declared sunglass aficionados: Carson Kressley and Michelle Visage. These two larger-than-life Emmy-Award-winning TV personalities are guaranteed to take ECPs through the hottest sunglass trends of the season in an entertaining and unforgettable way.
This not-to-be-missed 30-minute episode — focusing on some of Safilo’s most coveted Summer 2021 sunglass collections – will also feature Robin Brush, ABOC, Safilo North America Training and Education, who will share her proven tips to maximize sunglass sales and unveil The Safilo Sun 2021 Edition, an informative and helpful new sales tool. Exclusive brand promotions will also be offered during the broadcast.
Premiering Tuesday, May 25th at 2pm EDT, with 24/7 “on demand” viewing access through Friday, June 18th at 9pm EDT, this new Safilo Live Summer Sunglasses “Celebrity Edition” episode can be viewed exclusively on the Safilo Live online channel. Upon sign-up on the home page of Safilo U.S. or Safilo Canada, a registration link will be issued to view the program live or anytime through June 18th. All registered customers will receive a special summer-themed gift while supplies last.
Offering innovative programming for Safilo customers across the U.S. and Canada, Safilo Live was conceived last year in response to the Covid-19 pandemic. Each episode is produced with the aim of providing eyecare professionals with unique content while providing a safe and convenient virtual shopping environment to view and purchase frames. #safilolive
