Connect with us

Press Releases

Safilo Names Digital Transformation Director

He’ll lead the company’s e-commerce program.




(PRESS RELEASE) PADUA, ITALY – Eyewear company Safilo has appointed Andrea Bulgarelli as digital transformation director.

Bulgarelli will lead Safilo’s e-commerce program as part of the direct-to-consumer corporate strategy and will report to Angelo Trocchia, group CEO. He will be based in Padua.

“Digital is at the core of our growth and development strategy, we are therefore very happy that Andrea is joining our company,” said Trocchia. “With his leadership we can finally accelerate our e-commerce business, further substantiating our digital transformation. With his extensive experience in the fashion industry focusing on omni-channel retailing, brand digital identity and digital evangelization, we are now well set to implement our digital strategy, a key pillar of our 2020 Plan.”

Bulgarelli led the digital processes for the creation of the international e-commerce websites for Max Mara Group. More recently, at Benetton, he restructured the management of all consumer-facing touchpoints, developing the project into a digital hub.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular