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Safilo North America Announces Its n\Next SAFILO LIVE Virtual Episode

It focuses on fall eyewear trends for men, women and millenials.




(PRESS RELEASE) SECAUCUS (NJ) – Safilo North America announces the date and topic of its next SAFILO LIVE virtual episode. Entitled SAFILO LIVE Fall Expo, the hour-long program will air on Wednesday, September 23rd at 2pm EDT, on its own dedicated channel, and will focus on Fall 2020 frame trends for men, women and millennials.

This is the company’s second monthly installment of SAFILO LIVE, Safilo’s new online channel offering innovative virtual programming to its customers across the U.S. – and now also available this month – in Canada. The program can be viewed live or watched “on demand” through Wednesday, September 30th at 9pm EDT. The first-ever SAFILO LIVE “episode” took place on Wednesday, August 5th and focused on back-to-school eyewear.

The company is producing these new SAFILO LIVE monthly “broadcasts” with the aim of providing viewers with unique content that includes safe virtual shopping, exclusive sales offers and giveways, marketing tips and business solutions, to help further attract customers to the offices of eyecare professionals.

Formatted like a home shopping program, the shows feature Safilo hosts who provide informative content, including product features and benefits, as well a live Q&A session with knowledgeable sales reps. Exclusive SAFILO LIVE sales offers and giveaways will be promoted during the live broadcast and extended for one full week via the program’s “On Demand” mode. Once viewers sign up to watch the episode, the registration link can be used to watch the live program or view on demand as a taped episode.

Safilo North America customers can register to watch the episode by going to (U.S.) or (Canada) and should contact their local Safilo sales rep for more information.




Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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