Connect with us

Press Releases

Safilo Partners with Cepal for Paraguay Distribution

mm

Published

on

It’s part of a broader expansion effort in Latin America.

Italian eyewear maker Safilo announces an exclusive distribution partnership for Paraguay with local eyewear company Cepal.

With this partnership, Safilo further expands its footprint in Latin America in support of its growth plans in the region as part of its accelerated emerging markets expansion.

Safilo’s brand portfolio spans five consumer segments: Polaroid and havaianas in the fast growing Mass/Cool segment; Lifestyle with Carrera, Tommy Hilfiger, Kate Spade, Marc Jacobs; Sports and Outdoor with Smith; Premium with Boss and Max Mara; Fashion Luxury with Dior, Jimmy Choo, Fendi, Moschino, and Givenchy; and Atelier with the ultra-luxury couture Elie Saab, conceptual design Oxydo and specialist SAFILO Vista.

“With Paraguay, we add another SAFILO market to our Latin America business that already counts on Brazil, Mexico, and Argentina/Uruguay, Colombia and Chile, and the Caribbean. We are pleased with the region’s growth, that confirms its potential for quality branded eyewear development, and responds particularly positively to our leading brands Polaroid and Carrera,” said Luisa Delgado, CEO of Safilo Group. “We welcome CEPAL to our global Partner Network, adding local industry leadership and proven commercial capabilities that will enable our brands with quality distribution and locally relevant brand building now also in Paraguay.”

Advertisement

“We are proud of our new partnership with SAFILO. Their leading products meet the highest consumer demands both nationally and internationally. They offer trendsetting design, constantly at the forefront of fashion and style, with a versatility of frames and sunglasses that uniquely showcases what the beauty of modern eyeway design stands for,” said Armando Nasser, CEO of Cepal. “Together, we will guarantee in Paraguay the market’s highest quality distribution, best service, and locally relevant brand building. We will ensure that our final consumers in Paraguay are fully satisfied, and take pleasure and pride in wearing SAFILO glasses.”

SPONSORED VIDEO

SPONSORED BY WEAVE

Transform Your Multi-office Phone System Into a Revenue-generation Tool

Weave’s multi-office, multi-department, and multi-provider phone system is built to flexibly accommodate and augment your practices’ most powerful revenue-generation tool: ring phones across multiple locations, set up inter-office call overflow, support external call centers, and more. And by connecting to your patient data, call handlers see a patient’s upcoming appointments, overdue balances, overdue family members, and preferred location – all when they pick up the phone." Learn more at getweave.com/weave-unify

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular