It’s part of a broader expansion effort in Latin America.
Italian eyewear maker Safilo announces an exclusive distribution partnership for Paraguay with local eyewear company Cepal.
With this partnership, Safilo further expands its footprint in Latin America in support of its growth plans in the region as part of its accelerated emerging markets expansion.
Safilo’s brand portfolio spans five consumer segments: Polaroid and havaianas in the fast growing Mass/Cool segment; Lifestyle with Carrera, Tommy Hilfiger, Kate Spade, Marc Jacobs; Sports and Outdoor with Smith; Premium with Boss and Max Mara; Fashion Luxury with Dior, Jimmy Choo, Fendi, Moschino, and Givenchy; and Atelier with the ultra-luxury couture Elie Saab, conceptual design Oxydo and specialist SAFILO Vista.
“With Paraguay, we add another SAFILO market to our Latin America business that already counts on Brazil, Mexico, and Argentina/Uruguay, Colombia and Chile, and the Caribbean. We are pleased with the region’s growth, that confirms its potential for quality branded eyewear development, and responds particularly positively to our leading brands Polaroid and Carrera,” said Luisa Delgado, CEO of Safilo Group. “We welcome CEPAL to our global Partner Network, adding local industry leadership and proven commercial capabilities that will enable our brands with quality distribution and locally relevant brand building now also in Paraguay.”
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“We are proud of our new partnership with SAFILO. Their leading products meet the highest consumer demands both nationally and internationally. They offer trendsetting design, constantly at the forefront of fashion and style, with a versatility of frames and sunglasses that uniquely showcases what the beauty of modern eyeway design stands for,” said Armando Nasser, CEO of Cepal. “Together, we will guarantee in Paraguay the market’s highest quality distribution, best service, and locally relevant brand building. We will ensure that our final consumers in Paraguay are fully satisfied, and take pleasure and pride in wearing SAFILO glasses.”
