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Safilo Sponsors Six-Part Webinar Series

It starts on October 22 through December 10,2020.




(PRESS RELEASE) PUYALLUP, WA – Dr. Joseph Day, O.D., a practicing optometrist for over 30 years and his collective team of seven industry experts at East Main Vision Clinic located in Puyallup, WA, announce a forthcoming six-part webinar series entitled Building an Unconventional Practice conceived to help independent practices build a better future.

During this ground-breaking new virtual series, geared towards O.D.s and independent practices looking to make positive change in their practice, Dr. Day and members of his East Main Vision Clinic staff will share their tools, resources, strategies and experiences, cultivated over the past 13 years, to educate ECPs on increasing profitability, diversifying revenue streams to balance their managed care business and improving overall efficiency while elevating their practice, no matter what the obstacle.

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The motivation for this webinar series arose in response to an overwhelming number of requests from other ECPs for business recommendations and advice from Dr. Day whose practice has continued to thrive despite COVID-19 and it’s resulting economic downturn, with a 64 percent increase in per-patient revenue while seeing 26 percent fewer patients.

Taking place over five consecutive Thursdays at 6pm PST, starting October 22nd and concluding, after a two-week break, on Thursday, December 10th, the webinar topics will range from leadership, business strategy and independence to marketing, patient and team loyalty and specialty eyecare. The live webinars will be taped so they can be viewed later or referenced when most convenient.

Moderated by DezaRae Hedrick-Fortson, Regional Manager – Northwest Region, Safilo USA, each of the six live webinars will be 45-minutes long with a 15-minute Q&A. Included with each registration will be a “Monday Morning Tool Kit” complete with printable PDFs on topics such as “Successful Scripting,” “Practical Working Procedures” and “Functional Action Plans” that offices can implement to enhance their practice.

Open to all interested participants, early registration for the six-part series is $99.00 (U.S.) through October 22nd at 5pm PST. To register for the Building an Unconventional Practice webinar series visit here.


Sponsors of the Building an Unconventional Practice webinar series includes Safilo North America, the largest independently owned frame manufacturer;, a top-tier digital and content marketing concern; and Fuse Networks, an IT and HIPAA Integration and Support firm.

Safilo North America is cross-promoting the webinars through its own marketing channels: Safilo customers may register via the home page of its b2b sites in the U.S. and Canada, and, respectively, and will also publicize via word of mouth of through its sales organization, customer eblasts and social media.

“Our heart is in this to help educate every OD’s office on the enhancements they can make to their practice through very specific and actionable steps. There are many challenges facing independent optometry today and it’s my experience that the leadership training needed to run our businesses at their peak performance is either not widely available or affordable. For this reason, my team and I have curated this unprecedented series to share our pearls of wisdom which has allowed us to flourish during these unprecedented times,” said Dr. Joseph Day, O.D., owner of East Main Vision Clinic and architect behind the Building an Unconventional Practice webinar series.

“Our vendor representatives have told us time and again that we are their top practice in terms of patient-care and team-care. Our energy is unsurpassed, and we take ownership of the patient experience in a way that transforms an eye exam into an eye experience. It’s the small things we do flawlessly that make our business successful. We humbly want to share the intricacies of what we do and how we do it during our webinars, added Dr. Day.

“As the industry’s largest independently owned frame provider, Safilo is honored to sponsor the Building an Unconventional Practice webinar series; it’s one of the many ways we’re partnering, educating and supporting independent ODs as they navigate their way through this ever-changing and exceptionally challenging marketplace,” said Steve Wright, president and chief commercial officer of Safilo North America.

“Our sponsorship and support evolved out of an initial conversation that our regional manager DezaRae Hedrick-Fortson had with Dr. Day asking how Safilo could support independent ODs and we’re thrilled with the result. We’re confident that this series – built on the impressive leadership, business and people skills of Dr. Day and his team at East Main Vision Clinic – will benefit thousands of independent practices across North America, and beyond, turning the obstacles they’re facing today into growth opportunities tomorrow, added Wright.




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