Connect with us

Press Releases

Safilo to Launch Its First Multi-Brand Kids Initiative

mm

Published

on

 

(Press Release)

PADOVA, ITALY – Safilo Group has announced the launch of Kids Only, its first multibrand initiative that regroups children and teenage brands under a unique concept and common platform, debuting at 83. Pitti Immagine Bimbo in Florence, June 23-25. Kids Only brands will be showcased in the Main Pavilion of the Fortezza da Basso in the brand new Fun Glasses area, a space dedicated to eyewear for children in cooperation with MIDO, an international trade fair for the eyewear industry.

Launching in June in Spain, Italy, France and the U.S., Kids Only is a 100 percent kid’s platform spanning multiple brands targeting kids from zero to 15 with both sun and optical glasses. The Kids Only initiative includes a retailer-specific concept designed from a kids’ and parents’ perspective.

Advertisement

Advertisement

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing EssilorLuxottica 360

A new program powered by Essilor, Luxottica and EyeMed that is designed to help your practice improve traffic, visibility and patient experience while maximizing profitability. Learn More at 360.EssilorLuxottica.com

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular