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Safilo’s Blenders Eyewear Continues International Expansion

It will sell its products in the UK and Ireland, targeting Europe’s largest e-commerce audiences.

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Blenders Eyewear, part of Safilo Group, is continuing its expansion outside the U.S.

Following the go-live of the brand’s e-commerce platform in Canada and Australia in the first quarter of 2021, Blenders will now enter the UK and Ireland, targeting Europe’s largest e-commerce audiences.

“Blenders Eyewear represents a big part of our commitment to a 360° digital transformation, which consists
of three fundamental components: the launch of the latest technologies in B2B and CRM fields, the
strengthening of our digital and social marketing capabilities and the D2C channel,” said Angelo
Trocchia, Safilo Group’s CEO. “Since its acquisition, Blenders has been a key pillar accelerating the growth of the D2C channel. The expansion into new markets is in line with our initial strategy and the speed at which we are doing it is exceeding our initial expectations. We are confident it will allow us to see the brand’s strong business development at a global level.”

Chase Fisher, CEO and founder of Blenders Eyewear, said, “It’s time for us to formally introduce our brand to the European market. The consumer is fashion-forward, which is an ideal match for our bold, high quality looks which guarantee an instant cool factor. Our digitally native business model allows us to introduce our brand fast to new markets and we are on a mission to build a thriving global community that inspires people to live life in forward motion.”

San Diego–based Blenders sells products inspired by the California active lifestyle.

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