Etnia Barcelona
Crafted for the bold, CHROMA is a new premium eyewear collection by Etnia Barcelona. Chroma is sophisticated, exuberant, and vibrant, offering a true explosion of color and contrasts. The FW24 collection features 14 eyewear models that stand out for their pronounced volumes, textures, and bold geometric shapes.
(888) 553-8642, etniabarcelona.com
Price Upon Request
Ørgreen
Ørgreen OPTICS introduces Muse, Mystique, and Candy Cane XS. These new FW2024 models not only embody the brand’s signature Scandinavian minimalism but also push the boundaries of contemporary eyewear with bold, translucent, distinctive ombre colorways.
(510) 984-0082, orgreenoptics.com
Price Upon Request
Prodesign
Born from the playful exploration of geometric shapes and clean lines, the Censur from PRODESIGN is a testament to unbounded creativity. Every angle reveals a new perspective, playing with proportions and negative space. A sunglass style all its own, it’s been nominated for a 2024 SILMO D’Or Award.
(800) 654-6099, designeyeweargroup.com
Price Upon Request
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Ultra Limited
ULTRA LIMITED unveils six new optical styles and a limited-edition sun model to celebrate their 10th anniversary. Handcrafted in Italy, the brand’s signature aesthetic of vivid colors and dynamic patterns is evident in the Giannutri sunglasses, a glamorous acetate square with premium ZEISS lenses packaged in a special edition.
ultralimited.it
Price Upon Request
Kirk & Kirk
The new K-Lite styles from KIRK & KIRK feature layers of monochromatic, translucent, glass-like acrylic shaped to create frames that are bold in silhouette and light in weight, weighing 70% less than acetate. K-Lite frames are handcrafted in France and Italy, merging heritage with forward-thinking design.
kirkandkirk.com
$635
Nike
NIKE VISION introduces six new sunglass styles blending performance and streetwear featuring Nike Max Extreme lens coating. The adaptable Flyfree Soarly has interchangeable lenses using an intuitive flip, mount, and lock system. The fog-resistant Windtrack features targeted geometric vents and the stylish Echo Shield reflects Nike’s iconic performance heritage and cutting-edge design.
marchon.com
$179-$269
Coach
COACH’s fall collection features the signature Coach CCs and Tea Rose pattern insignia subtly layered and embedded within the eyewear and sunwear styles. These elements symbolize the brand’s heritage and align with their “Unlock Your Courage” campaign that encourages wearers to embrace their true selves.
myessilorluxottica.com
$241-$302
Tom Ford
The TOM FORD EYEWEAR Icon Collection is the maximum expression of luxury. New 3D logos with a shape that echoes the diamond baguette that has become the new imprint of the brand. Each model available with dark or soft tint in high-quality ZEISS lenses.
(800) 345-8482, my.marcolin.com
Price Upon Request
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