1 March is Save Your Vision Month. Consider offering a heavily discounted full exam for new customers and promote it relentlessly. The week before, contact local media outlets to offer an interview on healthy vision habits and danger signs of vision problems.
7 For Middle Name Pride Day, make up T-shirts with every team member’s middle name printed on it in huge letters. Gather in the office first thing in the morning and have everybody take off their coats one by one for the big reveal on social media.
8 On this International Women’s Day, show your support for all the women who work in your practice — buy red Superwoman capes for them to wear today to show you get it.
17 Banish snakes? We think you can do better: banish the winter blues. St. Patrick’s Day is the perfect date to raise a toast and bid the cold months farewell. Lay out some green drinks (kombucha, green tea, anything but beer), green foods and give prominent display to any green hued or environmentally friendly frames. Everyone loves a party … and it’s really not so hard being green.