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SECO Optometry Conference to be Held in New Orleans

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(PRESS RELEASE) ATLANTA, GA — SECO International announces that SECO, a conference providing the optometry industry with educational opportunities since 1924, is set for Feb. 20-24, 2019, at the New Orleans Ernest Morial Convention Center. The move marks the first time SECO will be held outside of Atlanta since 1957. 

SECO has viewed this move to New Orleans as an opportunity to recraft its offerings to ensure that the event is serving the needs of the optometry community. Enhanced continuing education will offer attendees an expanded range of topics that will improve procedures for treating patients and running a successful practice. Attendees will benefit from more continuing education hours each day of the show, with the opportunity to earn more than 50 hours total over the duration of the event. New Saturday and Sunday sessions will allow attendees to earn their annual required continuing education hours at one conference—meaning less time away from their practice. 

SECO announces new registration packages designed to fit any budget. Now attendees will have the luxury of customizing their conference experience. Packages include optometrist, allied health professionals, faculty, students and even group discounts. These new flexible options will allow attendees the opportunity to invest in their career and attend in a pricing structure that suits their needs. For more information, visit attendseco.com.

“A fresh new location has given us the impetus to reimagine the event strategy to ensure the show is providing the optometry community with the most up-to-date sessions that will highlight emerging protocols and provide them with business tips necessary for practice success,” said Emilio Balius, OD, president of SECO International LLC. “New Orleans, like SECO, enjoys a history of stories, celebrations and one-of-a-kind culture. The newly remodeled state of the art convention center and colorful city flare will be an outstanding host during our four days of education, networking events and must-attend show floor.”

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The exhibit hall will showcase the latest products and services from 250 of optometry’s most innovative companies, and networking events will guarantee both attendees and exhibitors an opportunity to build new relationships while strengthening existing ones. Additionally, a new line-up of dynamic, thought-provoking keynote speakers will share their unique perspectives, keys to success and a State of the Industry overview. The full roster of speakers, in-depth business courses and compelling show floor learning to be announced soon.

Attendees will have the chance to not only take in show enhancements but will also enjoy New Orleans’ vibrant nightlife, rich culture and food scene. Conference-goers can explore Bourbon Street’s live music clubs, famed French Quarter and famous cemeteries, visit the Backstreet Cultural Museum, or visit the National World War II Museum.

The SECO team is available to answer any questions regarding new show features, as well as registering or exhibiting at the event. For exhibiting inquiries, suppliers can contact Carol Young, senior director of business development, at [email protected]. Attendees can contact Elizabeth Taylor DeMayo, executive director, at [email protected] or 770-451-8206. For questions about the move, visit the list of frequently asked questions at secointernational.com/nola-faq.

Attend SECO to learn from experts, draw from their experience and see new technologies, treatments, strategies and innovations trending in 2019. Registration opens Oct. 1, 2018.

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Safilo Supports Customers With a Virtual Education Series

The program is for offices that are closed or on limited schedules due to COVID-19.

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(PRESS RELEASE) Safilo Group, a worldwide leader in the design, manufacturing and distribution of eyewear, kicks off a new virtual education platform this week, offering a series of educational webinars for its customers on various topics to enrich their optical practices while offices are closed or operating on limited schedules due to COVID-19.

Running the full weeks of March 23 and March 30, one new course topic will be taught daily between two and four times each day – with four sessions daily this week and repeated two times daily next week – to accommodate participants in different time zones. The lectures are led by Robin Brush, a Safilo Key Accounts Manager and an ABOC-certified optician with 25 years of optical industry experience. The courses, taught live, are being offered in English and will soon be translated to other languages in the coming weeks to make available to international customers. The courses are also being recorded to make available later for those who missed them. ABO credits are not being issued for any of the online lectures.

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To attend these virtual classes, North American customers can either contact their sales representatives or sign up directly by visiting the home pages of Safilo’s b2b websites: www.myafilo.com (USA) or www.mysafilocanada.com (Canada). Internationally, Safilo customers can contact their sales rep for sign-up details. The WebEx course topics include: Advanced Eyewear Technology; A Visual Guide to Merchandising, J.O.B.S. Program: Joint Opportunity to Believe in Staying; Multiples Mindset and Optical 411 (full course descriptions can be found on the next page).

To promote the courses, a customer eblast was sent out last Friday to Safilo North America customers which contained the WebEx links needed for course sign-up. Members of Safilo’s North American sales force are also informing customers directly. The courses are additionally being promoted daily on Safilo Group’s global Facebook page.

“During these trying times, we wanted to continue showing our gratitude and support to our customers’ practices by offering courses to enrich their education portfolio. We’ve worked diligently to create a free virtual education platform that will allow anyone within one of our customer’s practices to access the courses, even if their offices are closed temporarily,” said Steve Wright, Safilo North America’s president and chief commercial officer. “The classes were developed initially, with Safilo North America customers in mind, while many are at home this week and practicing social distancing. However, we decided to make the courses available internationally as believe this program can be beneficial to all Safilo customers around the globe,” added Wright.

Course descriptions:

1. Advanced Eyewear Technology:
Learn the anatomy and proper names for eyewear. Details and fitting examples of why different nose pads, bridges, temples and frame fronts are used to make eyewear. Learn about the different materials that eyewear is made from and why different materials are used and benefits to the patients.

2. A Visual Guide to Merchandising:
Define visual merchandising as related to optical; learn how to apply visual merchandising to your optical for brand story telling; learn how the Pantone color of the year influences our world of retail and understanding merchandising secrets and customer behaviors.

3. J.O.B.S. Program: Joint Opportunity to Believe in Staying:
In this course, you will learn how to involve the entire office staff in the process of making the sale. Each department will have defined responsibilities that educate and layer the selling process for the patient. You will also learn the art of seamless transition from patient to retail customer. Interpreting the prescription for lens and frame sales. Multiple pair sales will be your new normal and understanding and defusing sales objections will not be a problem.

4. Multiples Mindset:
Selling multiple pairs is a mindset! How can you expect an optician to sell multiple pairs or sell luxury if they’ve never experienced that personally? In this course, we will dive into the mindset of the optician getting to the bottom of why they don’t sell multiples. Also, we’ll be learning techniques to use as their managers to promote a multiples environment and culture.

5. Optical 411:
In this course, you will understand the importance of being a good steward of the numbers in your optical. Frame return rate and frame turn ratio, why are they critical to the profitability of your business? Inventory management and how to analyze the data. Discover the two best methods for ordering frames to achieve the profitable numbers. Six easy steps to efficient sales rep appointments and tracking your orders and returns.

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Prevent Blindness Declares April as Women’s Eye Health and Safety Month to Educate Public on Ways to Save Sight

Women have a higher prevalence of many of the major vision problems.

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(PRESS RELEASE) CHICAGO — Because women have higher rates of eye diseases and eye conditions than men, Prevent Blindness, the nation’s oldest non-profit eye health organization, has designated April as Women’s Eye Health and Safety Month. The group provides free information to the public on various eye health topics, including vision issues, possible changes in vision during pregnancy, cosmetic safety and more.

Women have a higher prevalence of many of the major vision problems, including:

  • AMD
  • Cataract
  • Dry Eye
  • Glaucoma
  • Refractive Error

The National Eye Institute states that 26 percent more women aged 12 and older have uncorrected visual impairment due to refractive error compared with men aged 12 and older. And, 14 percent more women aged 40 and older have refractive errors compared with men aged 40 and older. Additionally, women are also more likely to have autoimmune conditions, which often come with visual side effects.

According to the American Academy of Ophthalmology, for women, fluctuating hormone levels of estrogen and progesterone can affect the eye’s oil glands, which can lead to dryness. Estrogen can also make the cornea less stiff with more elasticity, which can affect how light travels into the eye. The dryness and the change in refraction can cause blurry vision and can also make wearing contact lenses difficult.

Pregnancy brings an increase in hormones that may cause changes in vision. Women with pre-existing eye conditions, like glaucoma, high blood pressure or diabetes, need to alert their eye doctor that they are pregnant (or planning to become pregnant).

Lastly, women often make the majority of their family’s health care decisions and are often responsible as caregivers for the health care choices of their children, partners, spouse, and aging parents. It is important to remind women to make their own vision and eye health a priority to prevent unnecessary vision loss in the future.

Prevent Blindness recommends steps that should be taken to protect vision and eye health, including:

  • Get regular eye exams
  • Wear UV-blocking sunglasses and a brimmed hat outdoors
  • Learn of any family history of eye disease
  • Use cosmetics safely
  • Use contact lenses safely

OCuSOFT Inc., a privately-held eye and skin care company dedicated to innovation in eyelid hygiene and ocular health, is partnering once again with Prevent Blindness in support of April’s Women’s Eye Health and Safety Month.

“Today, obviously there are significant challenges in maintaining overall health,” said Jeff Todd, president and CEO of Prevent Blindness. “We want to remind women of all ages that there are many ways to protect the gift of sight today so that it can be enjoyed for many years to come.”

For more information on women’s eye health, including fact sheets on eye diseases and eye protection, please visit here or call (800) 331-2020. Prevent Blindness offers a free listing of financial assistance services in English and Spanish here.

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Press Releases

ClearVision Optical Remains Committed to Caring for Customers During COVID-19

It remains available 24/7 online.

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(PRESS RELEASE) ClearVision Optical remains committed to helping the company’s national family of customers and partners amid the COVID-19 pandemic.

The Customer Service team at CVO is operational and will continue to process orders and assist customers by phone (1-800-645-3733) or via email ([email protected]). ClearVision remains available 24/7 online at www.cvoptical.com or via the company’s newly launched Catalog App, which is downloadable from the Apple App Store or Google Play.

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ClearVision’s team of national sales consultants is keeping in contact with customers, and will remain available to meet with customers via digital means. The company is currently utilizing Zoom to check in on all accounts and provide assistance to customers while they navigate this challenging time.

The company has also focused on delivering helpful and educational messages to their customers during the COVID-19 pandemic, including tips from CVO’s Master Optician, regarding best practices for cleaning eyewear, as many patients are electing to wear glasses rather than contacts during this time.

ClearVision is also engaging with internal employees, customers, and the eyecare community, by inviting all groups to participate in the nationwide #ChaseTheRainbow social movement. The inspirational movement invites participants to draw or paint rainbows, and then display their artwork in the windows of their home, so that members of their community can stay connected spotting other rainbows while walking around their neighborhood.

ClearVision created a printable graphic, with glasses forming the shape of a rainbow, which you can download, print and color here.

To stay updated with the latest COVID-19 news from ClearVision, please follow CVO on Facebook.

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