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SECO 2019 Wraps a Successful Week in New Orleans

Optometrists and ophthalmic professionals enjoyed reimagined education, networking and product discovery.

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(PRESS RELEASE) ATLANTA, GA — SECO International, the host of the world’s largest continuing education meeting providing optometrists and ophthalmic professionals outstanding educational opportunities since 1923, brought their annual event for the first time to New Orleans, February 20-24, 2019, for five days of learning, trend spotting, networking, and discovery. As in previous years, the world-class event welcomed optometrists and ophthalmic professionals from across the country eager to put their profession and practice success first. This year’s event hosted a record number of first time attendees and realized an increase of optometrists and students.

SECO 2019 featured more than 400 hours of continuing education, a 33% increase over previous years. The SECO 2019 newly enhanced world-class continuing education program offered 70+ courses for ODs and AHPs, expanded CE credit opportunities and exciting new course formats.

“SECO 2019 hosted ophthalmic professionals in true New Orleans style as it provided them the best of leading-edge education, compelling networking opportunities, a dynamic show floor, and unmatched sights, sounds, flavors and more,” said J. Max Ernst, OD, president of SECO International, LLC. “SECO 2019 delivered on its promise to reimagine offerings and as a result, provided fresh new content and an inspiring platform to unite the community. SECO is steeped in education, but it is also rich in knowledge sharing and traditionally stokes the fires of our passion to serve. As I step into the role of president, I look forward to continuing to move the needle and strive for continued innovation.”

The wide array of education topics ensured that there was something for everyone, providing the latest and best practices and procedures for both treating patients and running a successful practice. Education was also present on the show floor. SECO’s bustling exhibit hall featured expanded in-depth content, increased networking opportunities and a robust education line-up. Whether learning about new products from exhibitors or participating in one of the Presentation Theaters, SECO made sure attendees met their business and professional goals.

Highlights include:

SECO accepted the Oklahoma Association of Optometric Physicians (OAOP) as the 13th state to join the association—the first member state addition to SECO International since the 1940s. SECO also welcomed Colegio de Optometristas de Costa Rica as an associated international organization.

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The See the Vision of Tomorrow forum provided insights on the current state of the optometric profession and the forces shaping its future.

An extraordinary breadth of visionaries shared their insights during multiple lecture options throughout the event; including Dr. Ike Ahmed, MD. Dr. Ahmed took the SECO stage for the very first time to discuss the latest developments with advanced microsurgical devices and techniques in glaucoma surgery, including indications, complications, and co-management.

MedPRO360, SECO’s healthcare business management program, focused on the ins and outs of what it takes to manage a thriving and growing practice, from profitability and disruptive technologies to private equity and improving patient loyalty.

Presentation Theater sessions provided attendees with real-life practical experiences and information on topics like diabetes, the myopia epidemic, patient acquisition and more.

Attendees explored the offerings of more than 900 leading brands and were able to get first-hand knowledge and hands-on interaction with the latest technology, products and styles.

Practice IQ delivered a deep dive into valuable topics to help professionals manage their office and business growth. Attendees got expert insights through the Practice IQ Eye-Cons Expert Series on topics like YAG laser usage, optical retailing success secrets and more.

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The Eyedocs of Rock, a band of optometrists, performed along with special guests to raise money to support Optometry Giving Sight, a charitable example of how the eye care community is giving back.

In 2020, SECO will return to its Atlanta roots, back at the Georgia World Congress Center, March 4-8, 2020. For more information about the world’s largest continuing education conference for ophthalmic professionals, visit AttendSECO.com.

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Press Releases

Nominations Being Accepted for the Dr. W. David Sullins, Jr. InfantSEE Award

Submit your applications now.

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(PRESS RELEASE) Optometry Cares – The AOA Foundation is now accepting nominations for the Dr. W. David Sullins, Jr. InfantSEE Award, which recognizes an individual doctor of optometry who has made significant contributions to optometry or his/her community for outstanding public service involving the InfantSEE program.

The award honors the memory of Dr. W. David Sullins, Jr., the late optometrist’s inspiring and passionate leadership as a driving force in the profession of optometry. A memorial fund was established after his passing in 2005 and led to the creation of the award.

Nominations for the award may be submitted by members of the American Optometric Association, any faculty member of the schools and colleges of optometry, AOA committees, councils, sections, groups, AFOS, affiliated associations and societies, and other optometric organizations. Nominees must be doctors of optometry who meet the criteria established for the award, as strong advocates for infant eye health and vision.

Nomination forms are to be submitted online at http://www.aoa.org/sullins by April 30, 2019. A statement not to exceed 1,500 words is required. This statement should amplify and substantiate the reasons why the nominee should be considered for the recognition and describe the nature of the individual’s public service and contributions for InfantSEE. All nominations should include a brief type-written biographical sketch.

The recipient is awarded a gold medallion and a $1,000 travel grant to attend and be recognized at Optometry’s Meeting.

For more information, contact Meghan Endicott, Program Manager, at mendicott@aoa.org or (P) 314.983.4172.

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Press Releases

AAO Announces New Executive Director

He will officially begin his new role on April 11, 2019.

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(PRESS RELEASE) ORLANDO – The American Academy of Optometry, an international professional association for optometrists, vision scientists and optometry students and residents, has announced that Peter Scott, CAE, APR, MBA will assume the position of executive director in mid-April 2019. The Academy’s outgoing executive director, Lois Schoenbrun, CAE, FAAO, will retire from her position at the end of April. Ms. Schoenbrun has been executive director of the American Academy of Optometry and the American Academy of Optometry Foundation since 1996.

“On behalf of the board of directors, I am pleased to introduce Peter Scott as our new executive director. Peter brings with him a wealth of ideas for our meeting, fundraising and strategic relationships. He is a delightful person who has boundless energy and a very creative mind,” stated Barbara Caffery, OD, PhD, FAAO. “We are deeply appreciative of all that Lois Schoenbrun has done during her time with the Academy, and we wish her all the best as she heads off to her much-deserved retirement.”

Mr. Scott most recently served as the Chief Operating Officer for the North American Veterinary Community in Orlando, Florida, where he led the planning and implementation of one of the world’s top 15 global medical conferences with over 17,800 attendees. He has extensive association experience in the areas of business development, program/certification development, strategic partnerships and revenue diversification. Mr. Scott holds an MBA from Nova Southeastern University and has earned both the Certified Association Executive (CAE) and Accreditation in Public Relations (APR) distinctions.

“I am excited to join this accomplished group of professionals, and I look forward to building upon the Academy’s past successes and working closely with the board of directors, staff and volunteers to positively impact this next chapter of the organization’s growth,” said Peter Scott, incoming executive director.

“I am grateful to have had the pleasure of working with so many talented and dedicated members and staff during my tenure, and I have full confidence that the Academy will continue to thrive under Mr. Scott’s leadership,” said Lois Schoenbrun, outgoing executive director.

Peter Scott will officially begin his new role on April 11, 2019.

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Press Releases

eyebobs Bolsters Leadership Team to Support Rapid Growth and Digital Innovation

It will oversee eyebobs’ rapid retail expansion as well as manage brand growth.

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(PRESS RELEASE) MINNEAPOLIS, MN — eyebobs, the Minneapolis-based eyewear brand, welcomes a new leadership team across marketing, sales, and information technology (IT). The strategic hires on the executive and marketing teams will oversee eyebobs’ rapid retail expansion as well as manage brand growth in direct-to-consumer channels and key accounts through strategic campaign development and execution.

Leading the addition of new talent is Vice President of Marketing Joe Prebich. Prebich will oversee all marketing, brand and product operations in North America, and joins eyebobs in its Minneapolis, Minnesota, headquarters. Prebich comes to eyebobs with extensive experience as a retail-driven brand marketer, effectively leading strategic e-commerce campaigns and elevating the digital and brick-and-mortar presence of several notable brands including Oakley, Red Bull and Fjällräven. As vice president of brand at Fjällräven, he developed and executed strategic marketing solutions and aided in the brand’s extensive growth through core messaging and brand development.

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The brand also announces the addition of Andy Swope, vice president of IT. Swope comes to eyebobs with more than two decades of experience creating, leading, and executing digital marketing and e-commerce campaigns in the financial services and speciality retail landscapes. He has served in senior leadership roles at Schwans, Gander Mountain, Asset Marketing Services, and Wells Fargo where he played a significant role in leading strategic innovation opportunities and digital marketing efforts.

“ The caliber of talent joining our executive and marketing teams is invaluable as we drive for aggressive growth,” says Mike Hollenstein, CEO of eyebobs . “With Joe’s deep experience in executing creative marketing strategy, and Andy’s expertise in disrupting digital landscapes, we are positioned for success while we grow our number of retail doors and help our teams scale to market demands in 2019.”

The leadership expansion comes as eyebobs restructures its internal marketing and sales teams with the addition of Megan McGough as director of marketing and sales operations, and Sarah Lindberg as director of sales. McGough joins eyebobs with nearly a decade of marketing experience at Target Corp., Mammut Sports Group, and Fjällräven North America. She will closely support the brand in large-scale marketing plans, while providing ground-level support at eyebobs retail openings, trade shows, and brand events.

Lindberg brings a wealth of startup drive and corporate scale to the sales process. Leading the wholesale team, Lindberg will focus on specialty retail, optical, and key accounts, all essential components to eyebobs brand success.

“I am thrilled to join a brand that has built success by valuing authenticity and diversity for nearly 20 years,” says Prebich. “With the marketing and sales expertise of Megan and Sara on board, we are excited to begin launching new retail locations across the nation. As eyebobs presence grows, those values will remain at the core of our efforts. We’re eager to focus on enhancing the brand’s legendary model of service in our brand centers and improving our fans’ digital experience in order to help frame each person uniquely.”

The restructuring at eyebobs coincides with the brand’s growing presence across the United States. After disrupting the traditional eyewear retail model with the opening of three brand stores in the past 18 months, eyebobs is planning for 12 new brand centers nationwide. Three of the four store openings will occur in a one-month span during spring 2019 in Boston, Denver, and Washington D.C.

For more information on eyebobs, please direct media inquiries to PR Account Manager Anna Avery at anna@outsidepr.com

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