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Sanity Files

See How This Fast-Rising Oregon Eyecare Duo Manage Their Lives

This couple’s latest project? Parenthood.




See How This Fast-Rising Oregon Eyecare Duo Manage Their Lives

James and Dr. Laura Armstrong
Alberta Eye Care, Portland, OR

Winners never quit. You’d think after winning INVISION’s 2016 America’s Finest Optical Retailers contest, the Armstrongs would sit back and enjoy their hard-earned success … but nope. Despite running two thriving practices in Portland, they decided it was time for a new project: parenthood. Sanity may soon be a thing of the past for this couple, but when they do have a chance to unwind, it involves golf; their fur baby, Sadie the beagle; and being on a first-name basis with Ben, the bartender at Wilder. Best get some quality time with Ben now; we see baby bottles, not craft beer, in their future! 

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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