Connect with us

Press Releases

‘See Tomorrow’ Campaign Reaching Millions, Says Contact Lens Institute

Outreach to adults nationwide began Aug. 6 through multiple digital marketing initiatives.




‘See Tomorrow’ Campaign Reaching Millions, Says Contact Lens Institute

(PRESS RELEASE) WASHINGTON, D.C. — One month into the consumer phase of its See Tomorrow initiative (, the Contact Lens Institute reports that the campaign has already reached millions of U.S. residents.

See Tomorrow is focused on promoting intriguing insights about how people’s psyches surrounding vision, health care and their lives have changed over the past 18 months—and the ensuing opportunities for the eye care community. It emphasizes the importance of good vision and how contact lenses are an outstanding option as patients pursue their post-pandemic hopes and dreams.

Outreach to adults nationwide began August 6 through multiple digital marketing initiatives. Human behavior expert and See Tomorrow spokeswoman Colette Carlson’s interviews have aired on 80 television stations, and her radio segment has reached 25 million listeners.

More than 80,000 entries have been received to date for the See Tomorrow Sweepstakes, which is giving away $25,000 in prizes through September 24, including daily draws for gift cards* and three grand prize membership packages provided by LA Fitness, Esporta Fitness, and City Sports Club. Consumers can read the complete rules and enter for a chance to win by visiting

Members of the eye care community—inspired by 40 optometrists named as See Tomorrow Visionaries—are using the initiative’s educational materials to spread the campaign’s messages among current and potential patients. In addition to a series of social media-optimized infographics that can help create more rewarding in-office dialogue and grow business, CLI has also produced a news story template that practices can distribute to local media. Those assets—in addition to tools such as a research and practice insights guide for doctors and staff—can be downloaded from

The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eye care professionals. CLI undertakes activities that properly assess, enhance, promote, and balance contact lens and lens care industry welfare and growth, including the safe use of products in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision. For more information, visit




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular