PRODUCTS AND SERVICES TO BOOST YOUR BUSINESS

Published in the July/August 2014 issue

SHINE A LIGHT ON UV IMPACT

Many Americans still aren’t seeing the light on vision damage that can be caused by UV exposure, according to The Vision Council’s 2014 Sun Protection Survey. Nearly half (46 percent) of adults say that they wear sunglasses only when it’s sunny outside, even though UV rays are present on cloudy days. Only 27 percent of sunglasses users store their eyewear in a case; most toss their shades into handbags or on car consoles, where they are susceptible to scratches, scrapes and warping that can hamper UV protection. To view a copy of the report, visit thevisioncouncil.org.

REM GUARANTEES KIDS’ EYEWEAR

It’s almost back-to-school time, and REM Eyewear continues to offer Kid’s Promise for its Converse and Lucky Brand frames, guaranteeing replacement for one year due to loss or breakage. Lenses aren’t covered; patients (who must present their original receipt) pay $15 for shipping and handling; and frames are returned to ECPs for proper fitting and lens replacement. Learn more at remeyewear.com.

VISION EXPO WEST REGISTRATION OPEN

It’s time to make plans for Vision Expo West at the Sands Expo & Convention Center in Las Vegas, where education offerings start Sept. 17 and exhibitions run Sept. 18-20. Sign up by Aug. 21 for discounted fees. Register at visionexpowest.com — and be sure to see the September-October issue of INVISION for tips on shopping the Vision Expos and other top trade shows.

WEBSITE COMPARES EHR SOLUTIONS

If you’re in the market for a new electronic health record solution, have a look at EHRCompare.com. The site includes information and reviews for top EHR programs, plus some you may not know about. You can also use the site to share your EHR vendor experiences — good and bad — with other eyecare professionals. Get started at ehrcompare.com.

ET SOCIAL WITH WILLIAMS GROUP

Williams Group has launched wgsocial for independent optometry practices. The program sets up social media profiles, crafts content, creates a blog optimized for search engines, develops strategies to boost engagement and more. Users get content every weekday to post and connect with their audience, plus custom imagery, analytics snapshots, weekly tips, and content templates. The plan costs $199 for setup plus a $199 monthly fee. Get a free 7-day trial at wgsocial.com.

WEAR PJs TO THIS CONFERENCE

Registration is still open for the second CEing is Believing conference, happening online July 16-17 and July 21-22. Sponsored by EyeCarePro, the event offers affordable COPE-approved courses and a free virtual exhibition hall, plus opportunities to meet with colleagues from around the globe. On-demand course access will be available to registrants who can’t take part in the live sessions. Learn more at ceib2014.com.