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Service Shorts: March 2015

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LINDBERG LANDS DESIGN AWARD

Buffalo horn breakthrough

International design magazine Wallpaper recently bestowed its annual Best Technique award on Danish eyewear maker Lindberg for “bending, or rather, unbending genuine horn to its will” using specially laminated strips of buffalo horn bonded with secret-recipe glue in its latest lightweight titanium styles. Read more: invmag.us/3154.

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This article originally appeared in the March 2015 edition of INVISION.


ORTHO-K EVENT SET IN HOUSTON

Vision By Design, which serves as the annual education meeting for the American Academy of Orthokeratology and Myopia Control, happens April 16-19 in Houston, TX. The agenda includes an Ortho-K bootcamp; a Scleral Lens Wet Lab; sessions on how and why to use Ortho-K to build practice independence and a “Controlling the Myopia Epidemic” symposium. Registration and more information: orthokmeeting.com


‘OPTICAL DREAM’ IS NOW IN SIGHT

Vision Source is offering cash, prizes, trips and more to participants in its new Optical Dream program, launching throughout the national practice network this year. The web-based practice development and training tool uses audio, role-playing, written instruction and questionnaires to help staff improve patient experience, profitability and practice management. Information: visionsource.com


ESSILOR HONORS LEADING LABS

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Essilor has honored seven optical labs with its Independent Distribution Division Annual Laboratory Awards. Honorees include Superior Optical Lab (Transitions Award of Excellence); Luzerne Optical Laboratories (Xperio UVTM Award of Excellence); Diversified Ophthalmics, Inc. (Crizal Award of Excellence); I-See Optical Lab, Inc. (Varilux Award of Excellence); IcareLabs (X-Cel Outstanding Achievement Award); VSPOne Optical Technology Centers (Essilor IDD Managed Care Lab of the Year); and Walman Optical (Essilor IDD Lab of the Year).


AOA BECKONS EARLY BIRDS

Early bird discounts are available through May 1 for the 2015 Optometry’s Meeting in Seattle, WA. The American Optometric Association’s big annual event will feature hundreds of exhibitors; 200 hours of continuing education; TED-style “OD Talks” on the future of the profession; a keynote speech from former Navy SEAL Robert J. O’Neill; a Celebration of Optometry headlined by Sinbad; and plenty of opportunities to explore the fastest-growing big city in the United States. Information: optometrysmeeting.org


SPREAD THE WORD FOR NATIONAL SUNGLASSES DAY

A new online portal from The Vision Council has materials to promote the use of UV protective sunglasses and to raise awareness of National Sunglasses Day, June 27. Using this new portal, eye care providers and retail outlets can find point-of-purchase materials and in-store promotional items, as well as logos and Web buttons. Items can be downloaded as-is or customized for the retailer, then printed directly or via print-on-demand services. Look for downloadable videos, too. Information: thevisioncouncil.brandmuscle.net

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