Connect with us

New Products

Service Shorts: September 2015

mm

Published

on

Service Shorts: September 2015
Bono is working with Revo and Brien Holden Vision Institute to generate $10 million to support eye health for disadvantaged communities worldwide. Sam Jones Photography

BONO AND REVO
TEAMING UP

Revo and U2 lead singer Bono have teamed with Brien Holden Vision Institute on a “Buy Vision, Give Sight” campaign to drive $10 million to improve access to eye screening, prescription glasses and eye health care in under-resourced communities around the world. Ten dollars from the sale of every new pair of Revo sunglasses will support the campaign. Bono, who went public last year with his decades-old glaucoma diagnosis, says his experience receiving good care for the condition has made him determined to find a way to increase access to eye health services for others. Bono has also designed sunglasses for Revo that will debut this fall. Info: revo.com.

This article originally appeared in the September 2015 edition of INVISION.

Advertisement

ADS PROMOTE EXAMS FOR KIDS

Think About Your Eyes is running a back-to-school ad emphasizing the importance of regular eye exams for the 38 million schoolchildren in the United States. This year’s advertising plan includes 7,300 TV spots across 31 cable networks, radio spots on traditional and streaming networks and digital ads on more than 2,000 sites. Since the campaign’s start, eye exams have grown by 5.2 precent, and more than 1.7 million people have visited the website where they can find local eyecare providers. According to VisionWatch, eye exams grew by 4.1 percent during the first quarter of 2015. See the ads at invmag.us/9155.


BLUE LIGHT LENS IS IN THE CLEAR

Luzerne Optical Laboratories has launched TheraBlue, a new technology in high-energy visible (HEV) blue light protection. TheraBlue is an almost clear lens that both absorbs and filters damaging HEV (blue violet) light while allowing good blue-turquoise light to pass. The lens — available in single vision, progressive lenses, digital round bifocals and computer lenses — comes in three different materials (1.67, 1.60 and an impact resistant 1.56). It’s compatible with a wide variety of anti-reflective coatings and can be ordered with or without AR. Info: luzerneoptical.com.


GET NEW STAFF UP TO SPEED

Advertisement

Help new optical staff members get the skills they need at the Center for Paraoptometric Education, an intensive three-day course set for Oct. 12-14 in Pleasanton, CA. They’ll learn fundamental optics and prescriptions, Rx verification and troubleshooting, lens types and materials, customer service and selling skills, and frame selection and adjustment. Cost is $495 for Primary Eyecare Network members and $675 for non-members. Info: primaryeye.net.


OPTIFOG: NOW WE’RE COOKING

Take note for your customers who are professional or avid amateur cooks: Optifog lenses have won approval from the American Culinary Federation, the largest professional organization of chefs and cooks in the U.S. The lenses were judged based on ease of use, versatility, consistency and product guarantees and claims. Lenses come with a year’s supply of Optifog activator cloths to activate the anti-fog properties and clean the lenses. Info: optifogusa.com

SPONSORED VIDEO

Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular