Connect with us

Press Releases

Shamir Insight Inc. Announces Changes in Executive Leadership

The new changes in the Executive team will further strengthen Shamir’s position in the market by perfecting vision through a personal touch.




Mark Becker | Phillip R. Pasit | Pierson Ball
Mark Becker | Phillip R. Pasit | Pierson Ball

(PRESS RELEASE) SAN DIEGO, CA — Shamir Insight Inc., a leading provider of progressive and single vision lens designs as well as anti-reflective coatings, announced effective April 1, 2022 Pierson Ball, the Company’s director of Business and Strategic Development has been appointed as the new vice president of sales. Pierson joined Shamir in 2007 and brings a wealth of industry experience to his new role. “I am proud to have been part of the development and success of Shamir’s US sales group over the past 15 years and look forward to continuing to lead the sales efforts of one of the most advanced technological leaders in the optical industry,” says Pierson.

Furthermore, Mark Becker the company’s Vice President of Operations and Strategic Partnerships, will have an expanded role focusing on building stronger relationships with our Laboratory Partners and Key Customers. Mark joined Shamir in 2014 bringing many years of leadership experience including executive roles in business development, operations, marketing, and sales management and has also held equity roles in independent retail and wholesale companies.

“It’s a huge privilege working with Shamir, one of the most innovative and driven companies in today’s optical market”, says Mark. “The Shamir teams provide exceptional results while a positive Customer experience is at the forefront of every product or service delivered. The lenses, coatings and measuring devices created at Shamir are inspiring and I believe that I’m most fortunate to be included in this Team.”

As the final change to the executive team , Shamir announced that their Director of Marketing, Phillip R. Pasit has taken on new leadership responsibilities as the Vice President of Marketing, continuing to build Shamir’s strategic product campaigns and contributions to the top & bottom-line growth initiatives of the company. Phillip joined Shamir in 2020 with a portfolio displaying years of leadership in product marketing and sales synergy.

“I have never worked for a company like Shamir before, and I mean that in the best way. They are unique and innovative, not just for its products and services but for its team that welcomes and treats all employees like family”, says Phillip. “I look forward to leading the marketing initiatives for Shamir’s continued success.”

The new changes in the Executive team will further strengthen Shamir’s position in the market by perfecting vision through a personal touch. “The leadership roles we are announcing today intensify our commitment to grow our ECP community and support the momentum to delivering innovative products that patients need,” said Raanan Naftalovich, Shamir Insight Inc.’s President of North Ameica . “Both Pierson, Mark, and Phil bring significant expertise in market growth and are visionaries to delivering solutions that customers require.”




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular