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Shamir Insight Joins Think About Your Eyes Initiative




(Press Release) Shamir Insight, Inc. is the latest industry leader to support Think About Your Eyes, a national public awareness campaign aimed at educating consumers on the benefits of vision health.

The growth of the Think About Your Eyes campaign, an industry initiative presented by The Vision Council and the American Optometric Association, reflects the increasing importance of getting an annual comprehensive eye exam.

With this new addition, the Think About Your Eyes campaign continues its industry expansion, which now includes 19 Leadership Partner organizations.

“Shamir is very excited about joining the Think About Your Eyes coalition and are proud that we are expanding the involvement of lens companies in supporting this critical industry growth initiative,” said Raanan Naftalovich, CEO Shamir Insight, Inc. “We believe that this campaign is truly changing the way Americans take care of their vision, and that it is an effort our industry has needed for a very long time.”

The addition of Shamir to the lineup of partner organizations comes on the heels of a successful first quarter 2015, which included 2,600 TV spots, 270,000 radio spots, 14 million online radio spots, and 46 million digital banner ads, garnering over 550,000 million impressions and driving more than 264,000 website visits.

“We are thrilled that another leader in the lens category has lent its support. It only amplifies our ability to raise awareness of the importance of consumer eye health,” said Dave Plogmann, managing director of Think About Your Eyes. “Shamir continues to demonstrate its commitment to the industry and its customers, and we hope that others will follow their lead.”


Since the campaign’s national launch, eye exams have increased 5.2 percent, leading to an additional 9.1 million annual eye exams and the diagnosis of more than 1 million previously undiagnosed eye diseases.

The Think About Your Eyes initiative employs national television, radio, print and online/digital advertising to share educational and motivational messages about eye disease, eye strain, children’s vision and how regular eye exams can positively affect overall health.

The campaign is designed to encourage consumers to learn more and schedule an eye exam by visiting The site, which has received more than 1.5 million visitors, features a comprehensive practice locator tool where visitors can easily find local Think About Your Eyes eye care providers.

For general campaign inquiries, or for industry members interested in becoming official Think About Your Eyes partners, contact Dave Plogmann, managing director of Think About Your Eyes, at



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