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Shamir Launches Brand New Website




(PRESS RELEASE) SAN DIEGO, CA – Shamir Insight, Inc., innovation leader of premium Freeform progressive and single vision lenses, announces the launch of its new website,, featuring a refreshed, modern interface and improved user experience. 

The launch of the new website marks Shamir’s first major website update since 2012. The new website features a fresh look and feel that modernizes the overall appearance of the website and enables visitors to find relevant information more easily and efficiently. In addition, the design aligns the website with Shamir’s overall brand, creating a consistent global message. 

The website is now completely mobile responsive, allowing visitors to access relevant information on-the-go from any device with the same ease as accessing the website from a computer. This major update contributes to Shamir’s continuous effort to provide resources and information that are easy to consume. 

“This is a tremendous opportunity for us to provide exceptionally helpful resources for eye care professionals in a way that is easy to access and navigate. We are eager for the community to explore the website and experience the unique design,” said Mark Becker, Vice President of Marketing and Strategic Partnerships. 

To view Shamir’s new website, visit    






Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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