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Shamir Launches Brand New Website




(PRESS RELEASE) SAN DIEGO, CA – Shamir Insight, Inc., innovation leader of premium Freeform progressive and single vision lenses, announces the launch of its new website,, featuring a refreshed, modern interface and improved user experience. 

The launch of the new website marks Shamir’s first major website update since 2012. The new website features a fresh look and feel that modernizes the overall appearance of the website and enables visitors to find relevant information more easily and efficiently. In addition, the design aligns the website with Shamir’s overall brand, creating a consistent global message. 

The website is now completely mobile responsive, allowing visitors to access relevant information on-the-go from any device with the same ease as accessing the website from a computer. This major update contributes to Shamir’s continuous effort to provide resources and information that are easy to consume. 

“This is a tremendous opportunity for us to provide exceptionally helpful resources for eye care professionals in a way that is easy to access and navigate. We are eager for the community to explore the website and experience the unique design,” said Mark Becker, Vice President of Marketing and Strategic Partnerships. 

To view Shamir’s new website, visit    





Sun Pharma First Dry Eye Gets Personal Video Campaign

In this video, ophthalmologist Dr. Darrell White, talks about a recent patient who had seen numerous eye doctors before reaching his center. Her dry eye symptoms had persisted, to the point where she couldn’t work to support her family. As a dry eye patient himself, Dr. White could relate to her situation personally and took the time to listen carefully and address her issues.

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