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Shamir Reveals New Brand Identity

‘We are pleased to introduce an entirely new Shamir logo and brand message.’




SAN DIEGO, CA – Shamir Insight, Inc., one of the leading progressive lens designers and global innovators, announced the launch of its new corporate brand, logo, tagline, and identity. The company noted that the changes were made to ensure that its brand values and strategy reflect its purpose, which is “to help eyecare professionals grow their business and fulfill their vision.”

The rebranding is part of the organization’s strategy to evolve its business and create a foundation for new opportunities. Shamir Insight is intently dedicated to the mission of Perfect Vision. Personal Touch.

“In the last year, the Shamir team has worked diligently on these changes, and we are pleased to introduce an entirely new Shamir logo and brand message,” said Raanan Naftalovich, president of Shamir Insight, North America. “While our mission to ReCreate Perfect Vision has not changed, our modern and innovative identity better captures the spirit of our dynamic company.”

Naftalovich explained that Shamir’s new “S” logo represents its four established values, “a passion for innovation, outstanding customer service, flexibility in the marketplace and desire to be the best, but never rest.” He added, “This evolving positioning precisely illustrates our growing ambition in the market. We’re excited for the future of Shamir.”

Technology is in Shamir’s DNA, and this passion for innovation is the driving force that allows this organization to continue to bring to market revolutionary products and services. These superior products mean fewer errors, low complaints, and high patient satisfaction – Shamir never stops learning and improving so the best can be better. Shamir’s dedication to outstanding customer service is an important part of our values, demonstrating that your needs to grow your business are a priority to us. In addition, flexibility and quick adaption to changes in the market allows Shamir to proactively address your needs.

“This evolving positioning precisely illustrates our growing ambition in the market,” Naftalovich said. “We’re excited for the future of Shamir.”




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