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Shopko Optical Announces Jennifer Nobui as CMO

Seasoned brand builder to poise company for future growth.




(PRESS RELEASE) GREEN BAY, WI — Shopko Optical, a leader in providing trusted eye care to communities for over 40 years, has named Jennifer Nobui as its chief marketing officer.

Nobui joined Shopko Optical in January and will be responsible for leading and overseeing the development and execution of the company’s marketing strategy. Her expertise in brand management, strategy, digital marketing, multi-channel campaign development, and consumer insights complements her ability to lead cross-functional teams while driving results.

“The Shopko Optical story is incredibly inspirational, I am thrilled to join the team,” said Nobui. “As a trusted pillar in the eye care industry, I am excited to build upon the momentum positioning Shopko Optical as the leading consumer choice for patient-centric eye care.”

Nobui served in numerous marketing roles at Kimberly-Clark Corporation, most recently as regional sector leader, Family Care. Prior to that, she worked for Banta Corporation as a business development analyst and at Kraft as a financial analyst. She holds a bachelor’s degree in business administration and a master’s degree in accounting from the University of Wisconsin.

“We are excited to welcome Jennifer to Shopko Optical,” said Russ Steinhorst, Shopko Optical CEO. “Her extensive background in consumer brand building, strategy, and innovation, coupled with her corporate finance acumen and track record of data-driven results, will lead our company to future growth.”

To learn more about the services Shopko Optical offers, book an appointment with an optometrist or find a Shopko Optical center, visit




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