Connect with us


Shopko Optical Launches Reopening Plan

The company closed its centers beginning in March.




GREEN BAY, WI – After temporarily closing its centers to protect patients and staff during the COVID-19 pandemic, Shopko Optical is reopening all of its centers in a phased approach throughout the month. The company closed its centers beginning in March.

“As we reopen each location, the health and well-being of our patients and staff will continue to be our top priority. We want those who enter our centers to feel confident in their safety,” said Russ Steinhorst, Shopko Optical CEO. “After thorough consideration, we are choosing to reopen in a responsible manner that aims to protect the communities we are serving.”

Leadership, Empathy, and a Noble Cause

Leadership, Empathy, and a Noble Cause

Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations
Sponsored Webinars

Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations

Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail
Sponsored Webinars

Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail

Shopko Optical notes in a press release that it “continues to review and evaluate guidance from the Centers for Disease Control and Prevention and the American Optometric Association, as well as various federal, state and local authorities, to ensure each center reopening protects its staff, doctors, patients and community.”

The company has implemented the following CDC- and AOA-recommended procedures for each center:

  • Staff will take the temperatures of patients and staff with touchless thermometers before they enter a center.
  • Each center will limit the patient schedule to reduce the number of people in the facility at any given time.
  • To ensure proper social distancing, patients are asked to come alone unless a parent, guardian or caretaker are needed.
  • Masks will be worn by Shopko Optical staff, doctors and patients. Patients are asked to arrive with a face covering of their own.
  • The Shopko Optical team will continue the frequency of even more rigorous cleaning across highly trafficked areas such as the disinfection of optical equipment, instrumentation, eyeglass frames and all common surfaces.
  • Patients will be asked to reschedule appointments if they or someone in their home is experiencing any flu-like symptoms such as fever, cough, difficulty breathing, any respiratory symptoms or a loss of taste or smell, they have been diagnosed with COVID-19 or are waiting for test results, they have had close contact with someone who has tested positive for COVID-19 or flu-like symptoms, or have recently traveled from somewhere outside the U.S. or on a cruise ship or river boat.

Shopko Optical locations in Idaho, Illinois, Iowa, Minnesota, Montana, Nebraska, South Dakota, Utah and Wisconsin will resume essential eyecare as well as routine annual eye exams, new contact lens exams and treatment of seasonal allergies or dry eye.

Centers in Michigan and Washington will be open for essential eyecare only for the time being. Essential eyecare includes conditions such as injuries or sudden changes in eye health requiring immediate care. This includes vision loss, trauma, redness, pain, the need for an eye exam due to lost or broken eyewear, or other symptoms that significantly affect day-to-day activities. For non-essential eyecare needs in these locations, the Shopko Optical staff may be able to provide assistance over the phone or schedule a future appointment. Curbside pickup of glasses and contacts will be available. Patients may also request to have their eyewear mailed to their homes.


As COVID-19 has changed the way centers are able to see patients, Shopko Optical is planning an expansion of digital eye exams. The program was piloted earlier this year and will be available in 20 centers by the end of June.

Shopko Optical in December announced the opening of 80 freestanding optical centers in 180 days and said it planned to open an additional 35 optical centers in 2020.

Shopko Optical was acquired by Monarch Alternative Capital in May 2019.


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular