1 For ECPs, UV Safety Awareness Month is a time to tout the protection offered by sunglasses, but the month is as much about safeguarding skin from the sun’s harmful rays. Collaborate with a skin clinic to create a compelling package that ensures the people in your market are receiving complete sun protection.
2 At noon today, the Midpoint of the Year, the first half of 2025 will give way to the important business half. Get out your notes from your January planning meetings and see what adjustments, if any, need to be made to your business plan.
4 On America’s Birthday put together a collection of independent American frame designers along with independent digital lens offerings.
10 Hear ye, hear ye! It’s the International Day of the Town Crier and we think you and your neighboring stores should get together to hire one to do the rounds of your strip mall, mall, or downtown shop. Advertising contact with your customers is nearly always done through an electronic medium these days, but there’s still power in the human touch. Make your cries newsy — and noisy. “Oyez, oyez, 23 days to the new school year. Have you had your child’s eyes checked yet?”
