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Silhouette Continues to Advance with Appointment of Celeste Vos as Vice President of Sales

Vos will oversee the strategic direction of the U.S. sales force.




Silhouette Continues to Advance with Appointment of Celeste Vos as Vice President of Sales

Celeste Vos, Vice President of Sales, Silhouette Optical

(PRESS RELEASE) Silhouette Optical, a leader in lightweight, innovative eyewear, announced the expansion of its U.S. leadership team with the appointment of Celeste Vos as Vice President of Sales. In her new role, Vos will oversee the strategic direction of the U.S. sales force, reporting to Hartmut Kraft, President, Silhouette Optical.

“I am extremely pleased to welcome Celeste to the Silhouette team and leverage her 20+ years of proven industry expertise,” says Kraft, who took the helm in 2020 and has since taken sweeping measures to streamline distribution, increase brand desirability and build the undisputed best salesforce in the industry.  “With her extensive background in premium retail, sun and optical and a wide network of top independent ECPs, Celeste is well-equipped to sharpen our strategic approach to distribution and business partnerships, while furthering our commitment to world-class customer service,” he adds.

Vos joins Silhouette from Barton Perreira, where she spent the past 14 years as Vice President, Global Sales. Previously, she held the position of Vice President, Sales – Specialty Store Division at Oliver Peoples. Additionally, Vos is currently a member of Chief, a private network that aims to drive more women into leadership positions. She is also a member of National Charity League, Inc., a multi-generational philanthropic organization of mothers and daughters who volunteer for over 4,000 charities across the U.S. Vos brings a proven track record of building successful sales teams and providing excellent customer satisfaction to her new role at Silhouette.



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