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Small Business Saturday Success and More November Dates

It has the potential to bring in a lot of new customers.

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NOVEMBER

24 SMALL BUSINESS SATURDAY be on your best behavior. The marketing associated with this day has the potential to bring in a lot of new customers, especially if you’re in a downtown area or community mall. Prepare goodie bags with lens cleaner, wipes and maybe a store-branded chocolate bar. Make sure the coffee pot stays full and you’ve enough cookies to get through the day. Showcase your best products or services and pay particular attention to customer service. You get one shot at impressing visitors. Also give thought to a coupon or some other way of incentivizing your new customers to return.


1 PLAN YOUR EPITAPH DAY… “Fat, happy and old — I did it!” works for us. What would you like to see engraved on your headstone?

13Celebrate the 200th ANNIVERSARY of the birth of legendary rake and gambler JOHN MONTAGUE, the Earl of Sandwich. He’s credited with inventing the sandwich to save time eating during a 24-hour gambling binge. Take inspiration: Draw up a pot luck schedule to ensure you and your staff are eating well over the run-up to Christmas.

25 30 days until CHRISTMAS. Launch a holiday countdown, employing a ticker on the home page of your website or Facebook page. Highlight a “gift of the day.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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