Connect with us

Calendar

Small Business Saturday Success and More November Dates

It has the potential to bring in a lot of new customers.

mm

Published

on

NOVEMBER

24 SMALL BUSINESS SATURDAY be on your best behavior. The marketing associated with this day has the potential to bring in a lot of new customers, especially if you’re in a downtown area or community mall. Prepare goodie bags with lens cleaner, wipes and maybe a store-branded chocolate bar. Make sure the coffee pot stays full and you’ve enough cookies to get through the day. Showcase your best products or services and pay particular attention to customer service. You get one shot at impressing visitors. Also give thought to a coupon or some other way of incentivizing your new customers to return.


1 PLAN YOUR EPITAPH DAY… “Fat, happy and old — I did it!” works for us. What would you like to see engraved on your headstone?

13Celebrate the 200th ANNIVERSARY of the birth of legendary rake and gambler JOHN MONTAGUE, the Earl of Sandwich. He’s credited with inventing the sandwich to save time eating during a 24-hour gambling binge. Take inspiration: Draw up a pot luck schedule to ensure you and your staff are eating well over the run-up to Christmas.

25 30 days until CHRISTMAS. Launch a holiday countdown, employing a ticker on the home page of your website or Facebook page. Highlight a “gift of the day.”

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Calendar

Channel Your Inner Pamela Anderson and More April Events

It’s a month devoted to administrators and women and we have some ideas to help you celebrate.

mm

Published

on

23 A HUGE date in history. Not only is it the 30th anniversary of the premiere of the most watched TV show ever – Baywatch – but it’s also the date on which both Miguel de Cervantes (author of the second-most-read book in history, Don Quixote) and William Shakespeare (author of several notable titles) died (1605, 1616 respectively). If you can tie together red bathing suits, tilting at windmills and midsummer nights in a marketing campaign, you also deserve to go down in history.

1 WOMEN’S EYE HEALTH AND SAFETY AWARENESS MONTH. According to Prevent Blindness, women make up 63 percent of the blind and 62 percent of the visually impaired. This month, get involved in the effort to educate women about the special risks they face.

22 EARTH DAY. Look into carrying more products that “give back.” Lucky for you we’ll have an entire feature devoted to Eco-Friendly frames in our April issue. Stay tuned if you need pointers.

25 Google “secretary” and you’ll get an image of a woman wearing glasses. It’s a tacky stereotype with a kernel of truth in it — many office workers wear glasses. On ADMINISTRATIVE PROFESSIONALS DAY give thought to what special corporate package you could offer that office park around the corner.

Continue Reading

Calendar

Banish Winter Blues by Going Green and More March Events

Don’t miss these important dates.

mm

Published

on

17 Banish snakes? You can do better: Banish the winter blues. St. Patrick’s Day is the perfect date to raise a toast and bid the cold months farewell. Lay out some green drinks (kombucha, green tea, anything but beer), green foods and give prominent display to any green tinted or environmentally friendly frames. Everyone loves a party … and it’s really not so hard being green.

6 Dentists, celebrated today on Dentist’s Day, and doctors (who are honored on Mar. 30) are great customers and even better referral sources. Reach out to both groups to express your thanks with a card, phone call or flowers.

10 Daylight Savings … Invite your customers to inspect your latest frames during your “Great Leap into Spring Fashion” celebration with special daylight “savings.” Today only!

23 Thirty years ago we all nearly died. A huge asteroid passed within 500,000 miles of Earth — a very close call according to NASA. Luckily, we survived and Near Miss Day was born. In thanks, dig up one of your business’ recent “near misses” and conduct an autopsy. In your next morning meeting, debate what may have saved the sale. A lower price? More questions? Bruce Willis?

Continue Reading

Calendar

Hitting the Red Carpet and More February Events

Also a day dedicated to doing just one thing.

mm

Published

on

4 No advertising medium divides eyewear pros like Facebook. Some swear by it, others swear it’s a waste of time. Still, with more than 2 billion active users you need to be sure you’ve fully explored its potential. On the 15th anniversary of the day Mark Zuckerberg and three friends launched “The Facebook,” adopt the company’s motto — “Move Fast and Break Things” — and commit to shaking things up with your social marketing. Test some sponsored posts. Get absurdly specific with your targeting. Try a contest or more video. Follow INVISION’s Facebook page: facebook.com/invisionmag.

Teen Sees Color for the First Time — Watch Her Reaction
Videos

Teen Sees Color for the First Time — Watch Her Reaction

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look
Videos

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It
Videos

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

1 Age-Related Macular Degeneration (AMD) is the leading cause of blindness among older Americans; new treatments have dramatically changed the course of this disease over the last 10 years. AMD AWARENESS MONTH reminds people that early detection is critical.

10 Red carpet season peaks with the Grammys today and the Academy Awards on Feb. 25. Get your customers excited about vision’s cutting-edge trends with blogs, Facebook and Instagram posts.

22 The research is unambiguous: Not only does multitasking not work, it impairs productivity. On Single Tasking Day, let your brain do what it’s so beautifully designed to do ­— focus on one thing at a time: One conversation, one meal, one task, one baseball game.

Continue Reading

Advertisement

Advertisement

Advertisement

Most Popular