Connect with us

Calendar

Small Business Saturday Success and More November Dates

It has the potential to bring in a lot of new customers.

mm

Published

on

NOVEMBER

24 SMALL BUSINESS SATURDAY be on your best behavior. The marketing associated with this day has the potential to bring in a lot of new customers, especially if you’re in a downtown area or community mall. Prepare goodie bags with lens cleaner, wipes and maybe a store-branded chocolate bar. Make sure the coffee pot stays full and you’ve enough cookies to get through the day. Showcase your best products or services and pay particular attention to customer service. You get one shot at impressing visitors. Also give thought to a coupon or some other way of incentivizing your new customers to return.


1 PLAN YOUR EPITAPH DAY… “Fat, happy and old — I did it!” works for us. What would you like to see engraved on your headstone?

13Celebrate the 200th ANNIVERSARY of the birth of legendary rake and gambler JOHN MONTAGUE, the Earl of Sandwich. He’s credited with inventing the sandwich to save time eating during a 24-hour gambling binge. Take inspiration: Draw up a pot luck schedule to ensure you and your staff are eating well over the run-up to Christmas.

25 30 days until CHRISTMAS. Launch a holiday countdown, employing a ticker on the home page of your website or Facebook page. Highlight a “gift of the day.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY SAFILO

Get Ready for Back to School With Kids by Safilo

The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

Promoted Headlines

Calendar

Come Up With 20 (New) Questions and More November Events

And we’ve got an idea for a social media post any independent ECP can do.

mm

Published

on

28 Two hundred and thirty years ago, President George Washington created the first holiday by presidential declaration, ordering America to take a day off to give thanks for its many blessings. To get in the spirit of Thanksgiving and gratitude, send a goodie bag of lens cleaner, lens wipes, and a mini bottle of wine (Seeing Red!) or whatever you can imaginatively come up with, to your best 50 customers. It’s likely they provide an outsize contribution to your success.

19 Peter Drucker was born this day 110 years ago. Among his many contributions to the management field, perhaps his most important was his maxim that if you’re a manager, staying aware of what genuinely deserves your attention is the most crucial thing you can do. Mark his birthday by saying no to something that you feel is vaguely important, but if you’re being brutally honest, you don’t have time for.

24 The quiz show Twenty Questions made its debut on national TV on this day 70 years ago. Mark the occasion with a brainstorming session to come up with 20 surefire questions to get your customers talking, other than “Can I help you?”

30 Small Business Saturday … Print up a T-shirt emblazoned with the Small Business Saturday logo. Take a picture of yourself wearing it. Post on social media.

Continue Reading

Calendar

The Internet is Middle Aged and More October Events

And beware those household chemicals; the entire month is dedicated to eye safety at home.

mm

Published

on

1-31 From flying leaf blower debris to splashed household cleaners, the average American home is a leading contributor to the 2.5 million eye injuries that occur each year. During Home Eye Safety Awareness Month, do your bit to educate patients on the potential perils and preventative actions they should be taking … starting with protective eyewear. Also, check your homepage has emergency contact information clearly displayed.

01 You know the arguments well by now: “Don’t do co-op advertising because you’re spending good ad dollars building up somebody else’s brand,” countered by, “It’s a brand age — the big names bring in the dollars and foot traffic and you should jump on those coattails.” At the start of Co-Op Awareness Month, when the holiday-season offers begin pouring in, weigh the pros and cons.

09 A little-appreciated fact: Teddy Bears look great in glasses. On National Bring Your Teddy Bear to Work Day, feature a few bespectacled teddies in your cases.

29 Think the Internet is a fairly recent invention? It turns 50 today. Yes, it’s middle aged and bloated, but it still gets better every year. If your online presence is little more than an electronic brochure, sit down today and map out a more aggressive online strategy. The future is not waiting for you.

Continue Reading

Calendar

Build a Better Boss and More August and September Events

See what’s coming up so you can start making plans.

mm

Published

on

August

1 In early 2009, Google launched an internal workplace program code-named Project Oxygen. Its goal: To build a better boss by using data as opposed to traditional “gut instinct.” What Project Oxygen found was that employees prize even-keeled bosses who make time for one-on-one meetings; help people puzzle through problems by asking questions, not dictating answers; and take an interest in their overall lives. During ONE-ON-ONE MONTH, invest some genuine time in each staff member. It may prove to be the best way to prime them for the key holiday periods ahead.

4 The FIRST ELECTRIC LIGHTBULB sparked to life 140 years ago today. Mark the occasion with a brainstorming session with staff for fourth-quarter promotions.

20-24 What is it about contact lenses that turns so many people into the equivalent of your slobbish college roommate with terrible hygiene? Make a note in your social media calendars for CONTACT LENS HEALTH WEEK and bring the admonishments. The CDC has some good resources to help with your heckling: invisionmag.com/071901

September

16-20 John Donne probably wasn’t thinking of paraoptometrics when he wrote “no man is an island” but the sentiment holds true, as any fair-minded OD or office manager would attest — little would get done without their hard work and dedication. Throughout PARAOPTOMETRIC RECOGNITION WEEK, get creative in recognizing their toil.

Continue Reading

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular