Connect with us

Headlines

Small Businesses Are Facing a Growing Digital Disadvantage

mm

Published

on

 

The little guys have to band together.

With large corporations relying increasingly on big data and analytics, Zoe Baird, CEO and president of the Markle Foundation, writes for The Hill that a “dangerous digital divide” is forming. Small businesses with fewer financial resources, she says, cannot match the investment that bigger enterprises are making in data and analytics, which could eventually put the little guys at a competitive disadvantage.

“Data has enormous power to transform a business, identifying efficiencies across an operation and spurring innovation. With advanced analytics, companies can forecast demand, optimize supply chains, identify emerging markets, and increase exports to the world’s growing middle class. … In order to grow small businesses, secure the jobs they create, and enable them to expand their operations, we need to break down the barriers that are preventing them from accessing big data,” Baird writes. She then proposes a few solutions, recommending that small businesses join forces with each other.

Read more at The Hill

Advertisement

SPONSORED VIDEO

🦸 Opticians Are Your Optical Selling Superheroes

🏆 Save time, increase capture rate, maximize your EHR data and website with a seamless optical eCommerce plug-in that keeps patients buying from YOU 🎯 Now through August 31st when you complete a 15 min demo receive a $45 Target® gift card. Book your demo here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular