If you have a suggestion box all the time, the novelty will wear off, and no one will contribute. Instead, keep your suggestion box out for only a short time — perhaps two weeks at a time, once or twice a year. Call these periods “Project Brainstorm.”

As part of the project, have a team which will consider and take quick action on the best ideas for improving customer service, saving money or increasing efficiency. Recognize those who provide winning ideas. (Maybe the best gets a $50 gift certificate to a neighboring business — and perhaps that business can offer eyewear gift certificates in return.)


Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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