If you have a suggestion box all the time, the novelty will wear off, and no one will contribute. Instead, keep your suggestion box out for only a short time — perhaps two weeks at a time, once or twice a year. Call these periods “Project Brainstorm.”

As part of the project, have a team which will consider and take quick action on the best ideas for improving customer service, saving money or increasing efficiency. Recognize those who provide winning ideas. (Maybe the best gets a $50 gift certificate to a neighboring business — and perhaps that business can offer eyewear gift certificates in return.)


Optometric Practice in a Small Town

Practicing in a small town gives you the diversity and opportunities to practice full-scope optometry. See how one OD found professional and personal fulfillment in a small town.


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