Connect with us

Brand Portfolio

Sophisticated and Inviting? This Chicago Practice Pulled It Off

Their six opticals combine clean visuals with warm colors.




PUT YOUR BEST face forward” is the motto adorning a large sign on an exterior wall at Vision Boutique’s Lakeview store, one of five it operates in Chicago, with a sixth in St. John, IN. The motto could double as an apt description of the business’ bright, eye-catching branding.

According to social media manager Abbie Judge, the branding at Vision Boutique — elements of which are incorporated into its logo, Instagram posts and stories, newsletter graphics, Facebook posts, water bottles, website and billboards — is designed to be “modern, family-oriented and inviting.” The business has also dabbled in brightly colored backpacks and even dog sweaters, and marketing manager Caroline Kircher is currently working on some shirts bearing the logo.

Vision Boutique caters to two distinct demographics: parents and professionals in the Chicagoland area, and families in Northwest Indiana. “Our clean branding celebrates the modernity inherent in urban life, appealing to those residing in the city and familiar with this style,” says Judge. “We’re excited to bring a piece of Chicago to those accustomed to small-town living in Indiana with our aesthetic. Still, we always emphasize ‘family-friendly’ with our messaging and imagery…as many families live in the area.”

To this end, the contemporary but warm atmosphere at Vision Boutique’s offices served as a basis for its social media identity, says Judge. “We focus on clean visuals and inviting colors that complement the Vision Boutique logo, reflect the high-end brands we carry and echo the quality of service we provide.”

Vision Boutique pulls inspiration from contemporary urban brands including the makers of the frame lines it offers. Judge shouts out Chicago-based Jam- tik marketing and Damian Chlanda at Expose Your Brand for helping realize the practice’s branding goals.

It’s important to focus on what makes your brand unique, and use that as a starting point to develop your branding, she adds. “Your visual identity conveys a message to everyone who sees it, so you want to make sure it’s conveying the right one.”




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular