Augmented Reality and Virtual Reality technologies are being melded with Artificial Intelligence in store settings, resulting in an enriched, efficient experience for shoppers and employees alike. Teaming to produce a video illustrating the advantages of bundling such technologies are Augmodo, a real-time inventory and task tracker and dunnhumby, a specialist in customer data science.
“The tech that’s changing knowledge work is now starting to move into physical work, through wearables and cameras at retail,” said Ross Finman, Founder and CEO at Augmodo. “It’s a prime industry for up-and-coming computer vision and spatial AI tech being built today.”
At stores equipped with such “intelligent” systems, shoppers will walk around and see:
- Dietary and lifestyle filters to instantly see personal preferences, including gluten-free, vegan and nutritious options.
- Products that engage them with recipe tips, product pairings and sustainability information.
- A smart route around the store – how to get through a shopping list on the most efficient path, or explore and be inspired by new ideas and product recommendations.
- Personalized rewards and offers appearing at the optimal, at-the-shelf moment
Meantime, for store employees, wearable tech will offer low-stock alerts, flag misplaced items and identify shoppers who need help, making every shift more efficient, and every interaction more valuable.
“We can’t wait to see what augmented reality will bring – each trip to the store can become a truly personalized experience,” said Leo Nagdas, Head of Corporate Development and Americas Strategy at dunnhumby.
