Connect with us

Press Releases

Special Edition Rudy Project Sunglasses Celebrates Pro Cycling Team’s Success





Special Edition Rudy Project Sunglasses Celebrates Pro Cycling Team’s Success

(Press Release)
DENVER – The Etixx – Quick-Step Pro Cycling Team has teamed up with cycling eyewear crafters Rudy Project to launch two new special edition glasses celebrating its achievements at the 2016 Tour de France. First debuted by the riders in early July, the special edition Tralyx performance and Spinhawk casual models are now available to consumers.

The Etixx – Quick-Step riders were the first to debut the limited edition color scheme of the Tralyx model at this year’s Tour de France. In addition to the blue and yellow combination, the sunglass comes standard with the new Tralyx XL lens. Featuring a longer lens profile and additional ventilation along the bottom edge, the Tralyx XL is designed for larger faces and those looking for more coverage.

Worn by rider Julian Alaphilippe, the Spinhawk is Rudy’s top-selling casual sunglass and was the ideal model to redesign for with Etixx – Quick-Step’s signature graphics. The sunglass features a sturdy crystal frame and unique multilaser orange lenses.

Currently, Dan Martin sits in a top 10 position for the yellow (leader) jersey, while sprinter Marcel Kittel holds tight to third in the race for the green (points) jersey. The 2016 Tour de France will conclude on Sunday, July 24.


The Special Edition Etixx – Quick-Step Tralyx and Spinhawk models are available on



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular